Framework for Marketing Management
Framework for Marketing Management: Integrated PharmaSim Simulation Experience

Framework for Marketing Management: Integrated PharmaSim Simulation Experience


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About the Book

For graduate and undergraduate marketing management courses.   Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but who want the flexibility to add outside cases, simulations, or projects.

Table of Contents:
Part I: Understanding Marketing Management   Chapter 1:     Defining Marketing for the 21st Century   Chapter 2:    Developing and Implementing Marketing Strategies and Plans   Chapter 3:    Understanding Markets, Market Demand, and the Marketing Environment Part II: Connecting with Customers   Chapter 4:    Creating Customer Value, Satisfaction, and Loyalty   Chapter 5:     Analyzing Consumer Markets   Chapter 6:    Analyzing Business Markets   Chapter 7:    Identifying Market Segments and Targets Part III: Building Strong Brands   Chapter 8:     Creating Brand Equity   Chapter 9:     Crafting the Brand Positioning and Dealing with Competition Part IV: Shaping the Market Offerings   Chapter 10:    Setting Product Strategy and Marketing Through the Life Cycle   Chapter 11:    Designing and Managing Services   Chapter 12:     Developing Pricing Strategies and Programs Part V: Delivering Value   Chapter 13:     Designing and Managing Integrated Marketing Channels   Chapter 14:    Managing Retailing, Wholesaling, and Logistics Part VI: Communicating Value   Chapter 15:     Designing and Managing Integrated Marketing Communications   Chapter 16:     Managing Mass Communications   Chapter 17:    Managing Personal Communications Part VII: Creating Successful Long-Term Growth   Chapter 18:     Managing Marketing in the Global Economy Glossary


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Product Details
  • ISBN-13: 9780136083443
  • Binding: Paperback
  • Language: English
  • Spine Width: 18 mm
  • Weight: 565 gr
  • ISBN-10: 0136083447
  • Height: 190 mm
  • No of Pages: 432
  • Sub Title: Integrated PharmaSim Simulation Experience
  • Width: 228 mm


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