Strategic Management: A Competitive Advantage Approach, Concepts

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. For undergraduate and graduate courses in strategic management. This ISBN is for the bound textbook, which students can rent through their bookstore.   A practical, skills-oriented approach to strategic management In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. It offers more coverage than any other textbook on important issues related to business ethics, social responsibility, global operations, and sustainability -- one of the reasons it is adopted at more than 500 colleges and universities worldwide. Thoroughly updated and revised with current research and examples, the 17th Edition helps students and managers effectively formulate and implement a strategic plan that can lead to a sustainable competitive advantage for any type of business.   This title is also available digitally as a standalone Pearson eText, or via MyLab Management, which includes the Pearson eText. These options give students affordable access to learning materials, so they come to class ready to succeed.  

Table of Contents:
PART 1: OVERVIEW OF STRATEGIC MANAGEMENT The Nature of Strategic Management The Cohesion Case: Coca-Cola Company, 2018 PART 2: STRATEGY FORMULATION Business Vision and Mission The External Assessment The Internal Assessment Strategies in Action Strategy Analysis and Choice PART 3: STRATEGY IMPLEMENTATION Implementing Strategies: Management and Marketing Issues Implementing Strategies: Finance and Accounting Issues PART 4: STRATEGY EVALUATION AND GOVERNANCE Strategy Evaluation and Governance PART 5: KEY STRATEGIC MANAGEMENT TOPICS Business Ethics, Environmental Sustainability, and Corporate Social Responsibility Global and International Issues PART 6: STRATEGIC MANAGEMENT CASE ANALYSIS How to Prepare and Present a Case Analysis

About the Author :
Fred R. David, Forest R. David, and Meredith E. David are a father–son–daughter team that have published more than 50 articles in journals such as the Academy of Management Review, Academy of Management Executive, Journal of Applied Psychology, Long Range Planning, International Journal of Management, Journal of Business Strategy, and Advanced Management Journal. Two recent articles, listed below, are changing the way some strategic management courses are taught.   David, Fred R., Meredith E. David, and Forest R. David, “The Integration of Marketing Concepts in Strategic        Management Courses: An Empirical Analysis,” SAM Advanced Management Journal, (Winter 2017).   David, Fred R., Meredith E. David, and Forest R. David, “How Important is Finance Coverage in Strategic       Management? A Content Analysis of Textbooks,” International Journal of Business, Marketing, and Decision       Sciences (IJBMDS), 4, no. 1, (Winter 2016), p. 64-78.   Fred R. David Fred has been lead author of this textbook for three decades. This text is a global leader in the field of strategic management providing an applications, practitioner-approach to the discipline. Approximately 500 colleges and universities currently use this textbook in 20 countries. With a PhD in Management from the University of South Carolina, Dr. David is currently the TranSouth Professor of Strategic Planning at Francis Marion University in Florence, South Carolina. He has published more than 40 academic journal articles.   Forest R. David Forest has been sole author of the Case Instructor’s Resource Manual for seven editions of this textbook. This Manual provides extensive teachers’ notes (solutions) for all the cases. Forest has also been sole author of the Chapter Instructor’s Manual, Case MyLab, and Chapter MyLab ancillaries, as well as the free Excel Student Template found on the author website (strategyclub.com). Forest has published more than 80 strategic management cases, articles, and papers. He has taught strategic-management courses at Mississippi State University and Francis Marion University, and management courses at Campbell University.   Meredith E. David Meredith holds a PhD in Business Administration from the University of South Carolina and an MBA Degree from Wake Forest University. She’s currently an Assistant Professor Marketing at Baylor University in Waco, Texas. She has published more than 30 articles, cases, and papers on marketing and strategic management in such journals as the Journal of Consumer Behavior, Journal of Advertising, Journal of Strategic Marketing, European Journal of Marketing, and Journal of Business Research. Meredith has traveled the world over as a professor and student. Before joining the coauthor team on this textbook, Meredith received the prestigious Young Researcher Award in the Hankamer School of Business at Baylor University.