Allyn & Bacon Guide to Writing, Concise Edition, The, Plus MyWritingLab -- Access Card Package

Grounded in current theory and research, yet practical and teachable.   Widely praised for its groundbreaking integration of composition research and a rhetorical perspective, The Allyn & Bacon Guide to Writing with MyWritingLab has set the standard for first-year composition courses in writing, reading, critical thinking, and inquiry.   Teachers and students value its clear and coherent explanations, engaging classroom activities, and flexible sequence of aims-based writing assignments that help writers produce effective, idea-rich essays in academic and civic genres. Numerous examples of student and professional writing accompany this thorough guide to the concepts and skills needed for writing, researching, and editing in college and beyond.

Table of Contents:
Part 1 A Rhetoric For Writers 1 Posing Problems: The Demands of College Writing Why Take a Writing Course? Concept 1.1 Subject matter problems are the heart of college writing.   Shared Problems Unite Writers and Readers   Where Do Problems Come From? Concept 1.2 Writers’ decisions are shaped by purpose, audience, and genre.   What Is Rhetoric?   How Writers Think about Purpose   How Writers Think about Audience   How Writers Think about Genre Concept 1.3 The rules for “good writing” vary depending on rhetorical context.   A Thought Exercise: Two Pieces of Good Writing That Follow Different “Rules”   David Rockwood, A Letter to the Editor   Thomas Merton, A Festival of Rain Distinctions between Closed and Open Forms of Writing Flexibility of “Rules” along the Continuum Where to Place Your Writing along the Continuum    Chapter Summary BRIEF WRITING PROJECT TWO MESSAGES FOR DIFFERENT PURPOSES, AUDIENCES, AND GENRES   2 Exploring Problems, Making Claims Concept 2.1 To determine their thesis, writers must often “wallow in complexity.”   Learning to Wallow in Complexity   Seeing Each Academic Discipline as a Field of Inquiry and Argument   Using Exploratory Writing to Help You Wallow in Complexity  Believing and Doubting Paul Theroux’s Negative View of Sports Concept 2.2 A strong thesis statement surprises readers with something new or challenging.   Trying to Change Your Reader’s View of Your Subject   Giving Your Thesis Tension through “Surprising Reversal” Concept 2.3 In closed-form prose, a typical introduction starts with the problem, not the thesis.   A Typical Introduction   Features of an Effective Introduction   Chapter Summary BRIEF WRITING PROJECT PLAYING THE BELIEVING AND DOUBTING GAME    3 How Messages Persuade Concept 3.1 Messages persuade through their angle of vision.   Recognizing the Angle of Vision in a Text   Analyzing Angle of Vision Concept 3.2 Messages persuade through appeals to logos, ethos, and pathos. Concept 3.3 Messages persuade through writers’ choices about style and document design.   Understanding Factors that Affect Style   Making Purposeful Choices about Document Design Concept 3.4 Nonverbal messages persuade through visual strategies that can be analyzed rhetorically.   Visual Rhetoric   The Rhetoric of Clothing and Other Consumer Items Chapter Summary BRIEF WRITING PROJECT TWO CONTRASTING DESCRIPTIONS OF THE SAME SCENE   4 Multimodal and Online Communication Concept 4.1 Composers of multimodal texts use words, images, and sounds rhetorically to move an audience.   Hooking Audiences with Images and “Nutshell” Text   Holding Readers through Strong Content   Designing Video Narratives that Move Viewers Concept 4.2 Online environments are rhetorically interactive with shifting audiences, purposes, genres, and authorial roles.   Shifting and Evolving Rhetorical Contexts Online   Online Variations in Purposes, Genres, and Authorial Roles   Maintaining Appropriate Online Privacy Concept 4.3 Responsible participation in online discourse requires understanding intellectual property rights and an ethical persona.   Understanding Issues of Copyright, Fair Use, and Creative Commons Licenses   Using Images and Sound Ethically in Your Multimodal Projects   Creating an Ethical Online Persona Chapter Summary BRIEF WRITING PROJECT 1 DESCRIPTION AND REFLECTION ON YOUR ONLINE COMMUNICATIONS BRIEF WRITING PROJECT 2 DESCRIPTION AND REFLECTION ON YOUR CREATION OF A MULTIMODAL COMPOSITION   Part 2 Writing Projects Writing To LEARN 5 Reading Rhetorically: The Writer As Strong Reader 82 Engaging Rhetorical Reading Understanding Rhetorical Reading   What Makes College-Level Reading Difficult?   Using the Reading Strategies of Experts   Reading with the Grain and Against the Grain Understanding Summary Writing   Usefulness of Summaries   The Demands that Summary Writing Makes on Writers Summary of “Why Bother?” Understanding Strong Response Writing   Strong Response as Rhetorical Critique   Strong Response as Ideas Critique   Strong Response as Reflection   Strong Response as a Blend   Kyle Madsen (student), Can a Green Thumb Save the Planet? A Response to Michael Pollan WRITING PROJECT A SUMMARY   Generating Ideas: Reading for Structure and Content   Drafting and Revising   Questions for Peer Review WRITING PROJECT A SUMMARY/STRONG RESPONSE ESSAY   Exploring Ideas for Your Strong Response   Writing a Thesis for a Strong Response Essay   Shaping and Drafting   Revising   Questions for Peer Review   WRITING PROJECT MULTIMODAL OR ONLINE OPTION: BOOK REVIEW Reading    Michael Pollan, Why Bother?   Writing To EXPLORE 6 Writing An Exploratory Essay or Annotated Bibliography Engaging Exploratory Writing Understanding Exploratory Writing WRITING PROJECT AN EXPLORATORY ESSAY   Generating and Exploring Ideas   Taking “Double-Entry” Research Notes   Shaping and Drafting   Revising   Questions for Peer Review WRITING PROJECT AN ANNOTATED BIBLIOGRAPHY   What Is an Annotated Bibliography?   Features of Annotated Bibliography Entries   Examples of Annotation Entries   Writing a Critical Preface for Your Annotated Bibliography   Shaping, Drafting, and Revising   Questions for Peer Review WRITING PROJECT MULTIMODAL OR ONLINE OPTION: SPEECH WITH VISUAL AIDS Readings    Kent Ansen (student), Should the United States Establish Mandatory Public Service for Young Adults?    Kent Ansen (student), Should the United States Establish Mandatory Public Service for Young Adults? An Annotated Bibliography   Writing To Analyze and Synthesize 7 Analyzing Images Engaging Image Analysis Understanding Image Analysis: Documentary and News Photographs   Angle of Vision and Credibility of Photographs   How to Analyze a Documentary Photograph   Sample Analysis of a Documentary Photograph Understanding Image Analysis: Paintings   How to Analyze a Painting   Sample Analysis of a Painting Understanding Image Analysis: Advertisements   How Advertisers Think about Advertising   Mirrors and Windows: The Strategy of an Effective Advertisement   How to Analyze an Advertisement   Sample Analysis of an Advertisement WRITING PROJECT ANALYSIS OF TWO VISUAL TEXTS   Exploring and Generating Ideas for Your Analysis   Shaping and Drafting Your Analysis   Revising   Questions for Peer Review WRITING PROJECT MULTIMODAL OR ONLINE OPTIONS: PODCAST AND LECTURE SLIDES Reading    Lydia Wheeler (student), Two Photographs Capture Women’s Economic Misery   8 Analyzing and Synthesizing Ideas Engaging Analysis and Synthesis   John Miley, Ground Rules for Boomerang Kids   Publishers Weekly, Review of The Accordion Family: Boomerang Kids, Anxious Parents, and the Private Toll of Global Competition Understanding Analysis and Synthesis   Posing a Significant Synthesis Question   Synthesis Writing as an Extension of Summary/Strong Response Writing WRITING PROJECT A SYNTHESIS ESSAY Summarizing Your Texts to Explore Their Ideas   Rosie Evans (student), Summary of Robin Marantz Henig’s Article   Rosie Evans (student), Summary of Scammed Hard!’s Blog Post Analyzing Your Texts   Rosie Evans (student), Rhetorical Analysis of Henig’s Article   Rosie Evans (student), Rhetorical Analysis of Scammed Hard!’s Blog Post    Analyzing the Main Themes and Similarities and Differences in Your Texts’ Ideas Synthesizing Ideas from Your Texts   Rosie Evans (student) Exploration of Her Personal Connections to Her Texts and the Synthesis Question Taking Your Position in the Conversation: Your Synthesis Shaping and Drafting Writing a Thesis for a Synthesis Essay Organizing a Synthesis Essay Revising Questions for Peer Review WRITING PROJECT MULTIMODAL OR ONLINE OPTION: DISCUSSION POST Reading    Rosie Evans (student), Boomerang Kids: What Are the Causes of Generation Y’s Growing Pains?   9 Writing A Classical Argument Engaging Classical Argument Understanding Classical Argument   What Is Argument?   Stages of Development: Your Growth as an Arguer   Creating an Argument Frame: A Claim with Reasons   Articulating Reasons   Articulating Underlying Assumptions   Using Evidence Effectively   Evaluating Evidence: The STAR Criteria   Addressing Objections and Counterarguments   Responding to Objections, Counterarguments, and Alternative Views   Seeking Audience-Based Reasons   Appealing to Ethos and Pathos   A Brief Primer on Informal Fallacies WRITING PROJECT A CLASSICAL ARGUMENT   Generating and Exploring Ideas   Shaping and Drafting   Questions for Peer Review WriWRITING PROJECT MULTIMODAL OR ONLINE OPTIONS: VIDEO, ADVOCACY AD, AND BUMPER STICKER Readings    Ross Taylor (student), Paintball    Claire Giordano (student), Virtual Promise: Why Online Courses Will Not Adequately Prepare Us for the Future (APA format research paper)   10 Proposing A Solution Engaging Proposal Writing Understanding Proposal Writing   Special Challenges of Proposal Arguments   Developing an Effective Justification Section Multimodal Proposal Arguments WRITING PROJECT A PROPOSAL ARGUMENT   Generating and Exploring Ideas   Shaping and Drafting   Revising   Questions for Peer Review WRITING PROJECT MULTIMODAL OR ONLINE OPTIONS: ADVOCACY AD OR POSTER AND SPEECH WITH VISUAL AIDS Readings    Lucy Morsen (student), A Proposal to Improve the Campus Learning Environment by Banning Laptops and Cell Phones from Class    Sam Rothchild (student), Reward Work Not Wealth (oral presentation with visual aids)    Kent Ansen (student), Engaging Young Adults to Meet America’s Challenges: A Proposal for Mandatory National Service (MLA format research paper)   Part 3 A Guide To Composing and Revising 11 Writing As A Problem-Solving Process SKILL 11.1 F ollow the experts’ practice of using multiple drafts.   Why Expert Writers Revise So Extensively   An Expert’s Writing Processes Are Recursive SKILL 11.2 R evise globally as well as locally. SKILL 11.3 D evelop ten expert habits to improve your writing processes. SKILL 11.4 Use peer reviews to help you think like an expert.   Becoming a Helpful Reader of Classmates’ Drafts   Using a Generic Peer Review Guide   Participating in Peer Review Workshops   Responding to Peer Reviews   12 Strategies For Writing Closed-Form Prose SKILL 12.1 Satisfy reader expectations by linking new material to old material.   The Principle of Old before New   How the Principle of Old Before New Creates Unified and Coherent Paragraphs   The Explanatory Power of the Principle of Old before New SKILL 12.2 N utshell your argument and visualize its structure.   Make a List of “Chunks” and a Scratch Outline Early in the Writing Process   To Achieve Focus, “Nutshell” Your Argument and Create a Working Thesis Statement   Visualizing Your Structure SKILL 12.3 Start and end with the “big picture” through effective titles, introductions, and conclusions.   What Not to Do: “Topic Title” and the “Funnel Introduction”   Creating Effective Titles   Writing Good Closed-Form Introductions   Writing Effective Conclusions SKILL 12.4 Create effective topic sentences for paragraphs.   Placing Topic Sentences at the Beginning of Paragraphs   Revising Paragraphs for Unity   Adding Particulars to Support Points SKILL 12.5 G uide your reader with transitions and other signposts.   Using Common Transition Words to Signal Relationships   Writing Major Transitions between Parts   Signaling Major Transitions with Headings SKILL 12.6 Bind sentences together by placing old information before new information.   The Old/New Contract in Sentences   How to Make Links to the “Old”   Avoiding Ambiguous Use of “This” to Fulfill the Old/New Contract SKILL 12.7 Use effective tables, graphs, and charts to present numeric data.   How Tables Tell Many Stories   Using a Graphic to Tell a Story   Incorporating a Graphic into Your Essay   13 Strategies For Composing Multimodal Texts SKILL 13.1 Consider a range of multimodal options for accomplishing your purpose. SKILL 13.2 D esign multimodal texts so that each mode contributes its own strengths to the message.   This Design Principle at Work In Successful Multimodal Texts   Using This Design Principle to Revise a Jumbled Multimodal Text SKILL 13.3 D esign multimodal genres including posters, speeches with visual aids, podcasts, and videos.   Informational or Advocacy Posters, Brochures, Flyers, and Ads   Speeches with Visual Aids (PowerPoint, Prezi, Pechakucha)   Scripted Speech (Podcasts, Video Voiceovers)   Videos   Part 4 A Rhetorical Guide To Research 14 Using Sources SKILL 14.1 E valuate sources for reliability, credibility, angle of vision, and degree of advocacy.   Reliability   Credibility   Angle of Vision and Political Stance   Degree of Advocacy   Criteria for Evaluating a Web Source SKILL 14.2 Know when and how to use summary, paraphrase, and quotation.   Summarizing   Paraphrasing   Quoting SKILL 14.3 Use attributive tags to distinguish your ideas from a source’s.   Attributive Tags Mark Where Source Material Starts and Ends   Attributive Tags Avoid Ambiguities that Can Arise with Parenthetical Citations   Attributive Tags Frame the Source Material Rhetorically SKILL 14.4 Avoid plagiarism by following academic conventions for ethical use of sources.   Why Some Kinds of Plagiarism May Occur Unwittingly   Strategies for Avoiding Plagiarism   15 Citing and Documenting Sources SKILL 15.1 Cite and document sources using MLA style.   In-Text Citations in MLA Style   Works Cited List in MLA Style   MLA Citation Models   MLA Format Research Paper SKILL 15.2 Cite and document sources using APA style.   In-Text Citations in APA Style   References List in APA Style   APA Citation Models