WordPress SEO Success
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Home > Computing and Information Technology > Digital Lifestyle and online world: consumer and user guides > WordPress SEO Success: Search Engine Optimization for Your WordPress Website or Blog
WordPress SEO Success: Search Engine Optimization for Your WordPress Website or Blog

WordPress SEO Success: Search Engine Optimization for Your WordPress Website or Blog


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About the Book

WordPress gives you amazingly powerful SEO tools: this hands-on guide will help you make the most of them! Written specifically for WordPress users, this guide covers all you need: built-in WordPress capabilities, third-party plugins, well-integrated web resources, and more. Whether you manage a large-scale site or a personal blog, Jacob Aull will help you integrate SEO into all you do, from strategy through optimisation of existing content. New to SEO? Already do it for a living? Either way, WordPress SEO Success will help you drive the traffic you want--and the value you need! Build a complete SEO strategy--and a content plan that aligns with it Choose the best WordPress SEO tools and plugins for your needs Uncover quick, powerful ways to improve your site Identify and research keywords far more effectively Reflect SEO in architecture via site mapping and marketing funnels Sensibly manage the inevitable tradeoffs of optimisation Improve SEO even if you’re running a free WordPress.com blog Leverage content themes and keyword-driven blogging techniques Optimise “blog-meets-website” and “multiple blogs+sites” deployments Strengthen your rankings by intelligently using social media Optimise your sites for smartphones and tablets Measure performance via free analytics--including mobile analytics Integrate organic SEO with paid advertising Avoid today’s worst SEO blunders The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

Table of Contents:
Introduction 1 What Is SEO and Do I Really Need It? 2 The Search Engines, WordPress, and SEO Tools 3 A Strategic SEO Upfront Content Approach 4 WordPress On-Page Architecture and Basic SEO Execution 5 Real-World Blogging 6 Hands-On SEO Execution (Website and Blog Builds Versus Post-Integration) 7 Analytics for WordPress 8 Social Media Connectivity 9 Going Mobile and Local 10 PPC and Advertising 11 Bringing It All Together—Testing, SEO, PPC, Social and Mobile, and Analytics 12 What’s Next? The Future of SEO and WordPress Glossary

About the Author :
Jacob Aull has been in the Internet marketing business since such a label existed. Drawing from his BFA in graphic design from the Savannah College of Art and Design in 1994, Jake began doing web design and branding in the late 1990s as a partner in his own creative agency. While transitioning deeper into online marketing strategies, research, and search engine optimization, Jake achieved an M.S. in Marketing from Georgia State University’s Robinson College of Business in 2009. There he customized his degree program and executed an independent capstone thesis project on social media marketing. In late 2010, GSU RCB asked him to write and teach its first course on Social Media Marketing, which he continues today, bringing in real-world companies and projects for students. He was an editor for Pearson-Prentice Hall’s first Social Media Marketing textbook, and was the author for its accompanying instructor’s manual. He has been published with articles and interviews in sources such as the Atlanta Business Chronicle, OZ Magazine, renown bloggers, GSU’s The Biz Magazine, and Atlanta Business Radio X. He was a cofounder and chair for the Atlanta Interactive Marketing Association Social Media SIG, speaking and bringing in prominent experts for Atlanta business community seminars. He has spoken in many associations and venues on social media marketing and search engine optimization. He is president of SCAD Alumni in Atlanta and is principal of Zen Fires Digital Marketing, providing SEO and digital marketing services to a variety of eCommerce and other clients.


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Product Details
  • ISBN-13: 9780133804775
  • Publisher: Pearson Education (US)
  • Publisher Imprint: Addison Wesley
  • Language: English
  • Sub Title: Search Engine Optimization for Your WordPress Website or Blog
  • ISBN-10: 0133804771
  • Publisher Date: 30 May 2014
  • Binding: Digital download
  • No of Pages: 368
  • Weight: 1 gr


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