Sams Teach Yourself LinkedIn in 10 Minutes: (Sams Teach Yourself -- Minutes)

Sams Teach Yourself Linkedln® in 10 Minutes, Third Edition offers straightforward, practical answers when you need fast results. Learn everything you need to know to quickly and easily generate solid results on LinkedIn. Tips point out shortcuts and solutions Cautions help you avoid common pitfalls Notes provide additional information Plain English explains new terms and definitions 10 minutes is all you need to learn how to… Create a LinkedIn profile that generates results Find jobs, consulting opportunities, partners, and clients Enhance your visibility to an audience of millions Promote your business with a LinkedIn Company Page Develop a streamlined approach for managing contacts Customize LinkedIn for maximum effectiveness and productivity Use LinkedIn Answers and Groups for research and marketing Extend the power of LinkedIn with third-party applications and tools Give and receive professional recommendations Recruit job candidates Access LinkedIn from mobile devices Advertise on LinkedIn

Table of Contents:
Introduction 1 1  Introducing LinkedIn     3 Understanding What LinkedIn Can Do for You     3 Understanding the Key to Success on LinkedIn     4 Understanding LinkedIn Account Types     5 Using a LinkedIn Free Account     6 Exploring LinkedIn Premium Accounts     6 Exploring LinkedIn Sales Professional Accounts     8 Creating a LinkedIn Account     8 Exploring the LinkedIn Home Page     13 Navigating LinkedIn     15 Summary     16 2  Creating Your Profile     17 Viewing a LinkedIn Profile     17 Creating a Profile That Achieves Your Goals     18 Understanding Profile Completeness     20 Entering Basic Profile Information     21 Adding Positions     22 Adding Educational Information     24 Adding Website Links and Other Additional Information     27 Integrating Your LinkedIn Account with Twitter     29 Customizing Your Public Profile and URL     30 Adding Profile Sections     32 Adding a Profile Summary     34 Adding Personal Information     35 Specifying Contact Settings     35 Adding a Profile Photo     37 Viewing Your Profile     38 Summary     38 3  Adding and Managing Connections     39 Developing a Connection Strategy     39 Building Your Network     41 Importing Contacts from Other Email Systems     43 Connecting with Current or Past Colleagues     45 Connecting with Former Classmates     46 Connecting with Other LinkedIn Members     47 Connecting with People Not on LinkedIn     49 Responding to Connection Invitations     50 Managing Your Connections     52 Removing Connections     53 Viewing Your Network Statistics     54 Summary     54 4  Customizing Your LinkedIn Settings     55 Customizing the Way You Use LinkedIn     55 Customizing Profile Settings     57 Customizing Email Notification Settings     60 Managing Group, Company, and Application Settings     62 Managing Your Account Settings     64 Summary     67 5  Managing and Updating Your Profile     69 Understanding the Importance of a Current Profile     69 Posting an Update     71 Managing Your Updates     73 Understanding How Your Network Can Respond to Your Update     73 Updating Your Profile     74 Promoting Your Profile on the Web     76 Printing and Downloading Your Profile     77 Summary     78 6  Communicating with Other LinkedIn Members     79 Understanding Your LinkedIn Network     79 Understanding InMail, Introductions, and LinkedIn Messages     80 Understanding Your Contact Options     81 Managing Your Inbox     83 Sending Messages     86 Reading and Replying to Messages     87 Sending InMail     88 Requesting Introductions     91 Managing Introduction Requests     93 Summary     95 7  Searching on LinkedIn      97 Performing a Quick Search     97 Searching for People     98 Narrowing People Search Results     99 Performing an Advanced People Search     102 Saving a People Search     103 Using Advanced Search Techniques     104 Using the Profile Organizer     104 Summary     106 8  Using LinkedIn Tools     107 Understanding LinkedIn Tools     107 Installing and Using the LinkedIn Firefox Browser Toolbar     108 Installing and Using the LinkedIn Internet Explorer Toolbar     110 Using JobsInsider     111 Using the Sharing Bookmarklet     113 Creating an Email Signature     114 Other LinkedIn Tools     116 Summary     119 9  Finding a Job     121 Attracting Recruiters and Hiring Managers     121 Searching Job Postings     122 Viewing Job Postings     125 Performing an Advanced Job Search     126 Applying for a Job     128 Finding Recruiters and Hiring Managers     129 Upgrading to a Job Seeker Premium Account     130 Summary     131 10  Requesting and Providing Recommendations     133 Understanding LinkedIn Recommendations     133 Requesting Recommendations     134 Managing Recommendation Requests     137 Responding to Recommendation Requests     138 Accepting Recommendations     141 Making Recommendations     142 Managing Recommendations     143 Summary     145 11  Participating in LinkedIn Groups     147 Understanding LinkedIn Groups      147 Joining a Group     148 Participating in Group Discussions     150 Using a Group’s Jobs Tab     155 Managing Your Groups     156 Creating and Managing Your Own Group     161 Summary     165 12  Using LinkedIn Answers     167 Understanding LinkedIn Answers     167 Asking a Question     169 Browsing Open Questions to Answer     171 Answering Questions     173 Searching LinkedIn Answers by Keyword     175 Viewing and Modifying Your Questions and Answers     177 Summary     178 13  Using LinkedIn Applications     179 Understanding LinkedIn Applications     179 Choosing the Right Applications     180 Adding Applications     181 Working with LinkedIn Polls     190 Adding and Managing LinkedIn Events     192 Removing Applications     193 Summary     194 14  Working with Company Pages     195 Understanding LinkedIn Company Pages     195 Searching for Companies     197 Creating a Company Page     200 Editing a Company Page     203 Deleting a Company Page     204 Associating Employees with a Company Page     204 Summary     205 15  Using LinkedIn Mobile     207 Using LinkedIn Mobile     207 Accessing LinkedIn on Your Mobile Phone     207 Using the LinkedIn iPhone Application     208 Using the LinkedIn for Android Application     209 Using LinkedIn on Your BlackBerry     210 Using LinkedIn on Your Palm     210 Summary     210 16  Recruiting Job Candidates     211 Understanding LinkedIn’s Recruitment Options     211 Posting a Job     212 Purchasing Job Credits     217 Searching for Job Candidates     218 Performing Reference Searches     219 Using LinkedIn Corporate Recruiting Solutions     220 Summary     221 17  Advertising on LinkedIn 223 Understanding LinkedIn Ads     223 Creating a LinkedIn Ad     224 Managing Your LinkedIn Ads     229 Summary     231 Index     233