“Once upon a time...”
Do those words call up an image for you? A fantasy, perhaps, of a fairy tale with a well deserved happy ending? If so, you’re not alone. Most of us as children heard fairy tales from our parents. We saw the movies. We read the books. Those stories all had lessons, some more obvious and some quite subtle. As children, we had our own unique ways of interpreting what these lessons meant to us.
Well, we’re adults now, and it’s our turn to read the stories to our kids. Have you ever stopped to think about what the lessons mean to you now? Many of the teachings still apply, but in more complex ways than we may have previously considered.
Nowhere is this truer than in your financial life. Take for instance, the story of “The Emperor’s New Clothes.”
When it comes to money, too many of us behave like the protagonist in “The Emperor’s New Clothes”: We’re somewhat self-satisfied about our investment abilities, only to be exposed as financially “naked” when the actual results arrive. Now, renowned financial advisor Saly A. Glassman shows how to recognize when you’re deceiving yourself (or when others are trying to influence you)—and offers the common-sense techniques you need to build real wealth over time. Glassman demonstrates why diversification offers even more benefits now than it did before…how to avoid getting enticed by “magic bullet” solutions like gold or real estate…how to implement safeguards that reduce your risk of making common investment mistakes…how to avoid going broke while you’re reducing debt…how to manage the twin emotions of greed and fear that bedevil investors…how to gain the courage to face the truth—and use that knowledge to build on the potential for long-term financial security.
About the Author :
Saly A. Glassman is Managing Director of Investments at Merrill Lynch in Blue Bell, Pennsylvania.
Saly graduated from Cheltenham High in 1976 and is one of the few women recognized in the high school’s “Hall of Fame.” She joined Merrill Lynch in 1980 after graduating from Cornell University, where she studied Psychology. As a Managing Director, supported by a team of nine women and more than 150 years of collective experience, she invests more than $3 billion for high net worth individuals, families, and corporations.
Saly has been listed consistently in the top rankings of the Barron’s 100 Top Financial Advisors since the initiation of The Barron’s Winner’s Circle. She has been named as one of America’s Top Female Financial Advisors, holding the number one position in 2006 and 2008.
Saly recently authored the book, It’s About More Than The Money (FT Press, June 2010), to help restore investors’ confidence and motivate them to take responsibility for their financial futures. She has recently published four eBook Shorts, a collection of fairy tales retrofitted for timeless financial and investment lessons.
A dedicated athlete and equestrian, Saly has been competing nationally for 40 years. Her passion for the outdoors is reflected in her longstanding commitment to land conservation and the protection of the environment. She has successfully patented and developed various “green” inventions designed to positively influence consumer behavior and protect the planet. Saly and her husband Allan also own a fitness center and retail wellness store, Kindle Hill LLC in Gwynedd Valley, Pennsylvania. They have two daughters, Janice and Lauren.
Over the last 31 years, Saly has been a prominent innovator, speaker, author, instructor and facilitator for Merrill Lynch, the financial services industry, and the community at large.
