Presentation Skills That Work: Expert Advice from Jerry Weissman (Collection)

Three breakthrough books help you deliver outstanding, winning presentations — whatever your goals, whatever your audience!   Jerry Weissman has helped the world’s top executives create the most important presentations of their lives: make-or-break investor presentations that have raised hundreds of billions of dollars from demanding, expert investors. Now, in this amazing collection, Weissman teaches everything you need to create and deliver the most compelling, successful presentations of your life! First up: Presenting to Win: The Art of Telling Your Story, Updated and Expanded Edition, Weissman’s start-to-finish guide to connecting with even the toughest audiences...telling them compelling stories that focus on what’s in it for them… and moving people to action! Next: In the Line of Fire: How to Handle Tough Questions...When It Counts, Weissman shows how to answer even the toughest questions with perfect assurance… avoid the defensiveness, evasiveness, or anger that destroy careers… brilliantly control the entire exchange with hostile questioners! Finally: Presentations in Action: 80 Memorable Presentation Lessons from the Masters revealshow the world’s best presenters have actually applied the principles of outstanding communication. Packed with unforgettable examples from the media, sports, politics, science, art, music, literature, the military, and history, this book teaches 100% actionable lessons for supercharging everything from content and graphics to delivery!   From world-renowned presentation consultant Jerry Weissman.

Table of Contents:
Presentations in Action: 80 Memorable Presentation Lessons from the Masters Introduction    1 SECTION I  Content: The Art of Telling Your Story 1  A Lesson from Professor Marvel, a.k.a. The Wizard of Oz    5 2  Obama and You    8 3  The “So What?” Syndrome    10 4  Beware of Jokes    12 5  Presentation Advice from Abraham Lincoln    14 6  It Ain’t What You Say, It’s How You Say It    16 7  Presentation Advice from Mark Twain    18 8  Presentation Advice from Mike Nichols    20 9  Show versus Tell in Hollywood    22 10  Slogan Power    24 11  How Long Is Too Long?    26 12  The Elevator Pitch in One Sentence    28 13  Do You Know the Way to Spanish Bay?    30 14  Getting to “Aha!”    32 15  This Is Your Pilot Speaking    34 16  Presentation Advice from the iPhone    36 17  Presentation Advice from Steve Jobs    38 18  Presentation Advice from Novelists I    40 19  Presentation Advice from Novelists II    42 20  Microsoft Slogans Score a Trifecta    44 21  Presentation Advice from a Physician    46 22  Presentation Advice from a Politician    48 23  Ronald Reagan Meets Lenny Skutnik    50 24  Human Interest Stories: A Double Advantage    51 SECTION II  Graphics: The Correct Way to Design PowerPoint Slides 25  The Presentation-as-Document Syndrome    55 26  Blame the Penmanship, Not the Pen    57 27  You Can’t Use a Sentence As a Prompt!    59 28  Baiting the Salesperson    60 29  PowerPoint and Human Perception    62 30  PowerPoint Template: Combined Picture and Text    64 31  Shady Characters    67 32  “I Can Read It Myself!”    69 33  A Case for Case I: Initial Caps or All Caps    71 34  A Case for Case II: Serif or Sans    73 35  What Color Is Your PowerPoint?    75 36  Presentation Advice from Corona Beer    78 37  The Cable Crawlers    80 38  Computer Animation    82 39  PowerPoint and the Military    84 SECTION III  Delivery Skills: Actions Speak Louder Than Words 40  The Art of Conversation    89 41  Presentation Advice from Edward R. Murrow    91 42  Nonverbal Communication    93 43  Presentation Advice from Pianist Murray Perahia    95 44  Presentation Advice from Actress Tova Feldshuh    97 45  Presentation Advice from Michael Phelps and Dara Torres    99 46  Presentation Advice from Frank Sinatra    101 47  Presentation Advice from Soprano Kiri Te Kanawa    103 48  The One-Eyed Man    105 49  Bill Clinton’s Talking to Me!    106 50  Liddy Dole and Person-to-Person    108 51  Fast Talking    109 52  Presentation Advice from Titian    111 53  Presentation Advice from Musicians and Athletes    113 54  Presentation Advice from Vin Scully    115 55  “Ya’ Either Got It, or Ya’ Ain’t”    116 56  How to Eliminate the Fig Leaf    118 57  Unwords    120 58  To Slip or Not to Slip    122 59  The Free Throw    124 60  10 Tips for 30 Seconds    126 61  You Are What You Eat    127 SECTION IV  Q&A: Handling Tough Questions 62  Speed Kills in Q&A    131 63  A Lesson in Listening from Barack Obama    133 64  If I Could Tell Jon Stewart...    135 65  What Keeps You Up at Night?    136 66  Spin versus Topspin    138 67  When Did You Stop Beating Your Wife?    140 68  Madoff and Cramer Plead Guilty    142 69  Tell Me the Time, Not How to Build a Clock    144 70  Presentation Advice from Jerry Rice    146 71  Politicians and Spin    147 72  Murder Boards    149 73  Ms. Kagan Regrets    151 SECTION V  Integration: Putting It All Together 74  The Elephant    155 75  Presentation Graphics Meet Linguistics    156 76  One Presentation, Multiple Audiences    158 77  The Art and Science of Oprah Winfrey    160 78  Right or Left    164 79  Graphics Synchronization    168 80  The House That Jack Built    170 Footnotes    173 Acknowledgments    177 About the Author    178 Index    179   In the Line of Fire: How to Handle Tough Questions…When It Counts Introduction: Agility versus Force    xv Chapter One: The Critical    1 Chapter Two: Effective Management    15 Chapter Three: You’re Not listening!    23 Chapter Four: Active Listening    39 Chapter Five: Retake the Floor    53 Chapter Six: Provide the Answer    81 Chapter Seven: Topspin in Action    97 Chapter Eight: Preparation    115 Chapter Nine: The Art of War    125 Chapter Ten: The Role Model    157 Endnotes    169 Acknowledgments    175 Index    179   Presenting to Win: The Art of Telling Your Story, Updated and Expanded Edition Foreword to the Updated and Expanded Edition    xvii Preface: What’s Past Is Prologue    xxi Introduction: The Wizard of Aaahs    xxiii Chapter One: You and Your Audience    1 Chapter Two: The Power of the WIIFY    11 Chapter Three: Getting Creative: The Expansive Art of Brainstorming    21 Chapter Four: Finding Your Flow    41 Chapter Five: Capturing Your Audience Immediately    69 Chapter Six: Communicating Visually    91 Chapter Seven: Making the Text Talk    103 Chapter Eight: Making the Numbers Sing    121 Chapter Nine: Using Graphics to Help Your Story Flow    133 Chapter Ten: Bringing Your Story to Life    163 Chapter Eleven: Customizing Your Presentation    183 Chapter Twelve: Animating Your Graphics    197 Chapter Thirteen: The Virtual Presentation    215 Chapter Fourteen: Pitching in the Majors    229 Appendix A Tools of the Trade    235 Appendix B Presentation Checklists    237 Acknowledgments    241 About the Author    243 Index    245

About the Author :
Jerry Weissman, the world's #1 corporate presentations consultant, is known worldwide for his confidential executive coaching sessions. Weissman’s private client list includes the top brass at Yahoo!, Intuit, Cisco Systems, Microsoft, and many other leading companies. His techniques have helped nearly 400 client firms hone persuasive IPO road show presentations that have raised hundreds of billions of dollars in the stock market; and have helped hundreds of other public and pre-public firms develop and deliver crucial business presentations. Weissman is president of Power Presentations, Ltd.