Facebook Marketing
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Home > Business and Economics > Business and Management > Sales and marketing > Online / Social media Marketing > Facebook Marketing: Leveraging Facebook's Features for Your Marketing Campaigns(Que Biz-Tech)
Facebook Marketing: Leveraging Facebook's Features for Your Marketing Campaigns(Que Biz-Tech)

Facebook Marketing: Leveraging Facebook's Features for Your Marketing Campaigns(Que Biz-Tech)


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About the Book

Your best customers and prospects are on Facebook: more than 800,000,000 of them. Your business needs to be there, too: not just with a generic “page,” but with a smart, low-cost marketing program that works. Facebook Marketing, Third Edition will help you plan that program, execute it, measure it, and optimise it. Two world-class social media marketers show you how to make the most of Facebook’s most valuable new business features—including Facebook Messages, Deals, Places, Credits, Connect, mobile apps, and much more. This completely revamped new edition offers dozens of new tips and best practices for everything from advertising and analytics to promotion and privacy. Whether you’re an entrepreneur, marketer, or PR pro, it will help you find and profit from your customers where they are right now: on Facebook! You’ll Learn How To: Get started fast with Facebook, even if you’re new to it Master new best practices for creating “best in class” Facebook pages Design Facebook ads that drive more clickthroughs at lower cost Reach customers outside Facebook with Facebook Connect and social plugins Use images and other media to personalise your presence and engage visitors Build thriving Facebook communities that promote loyalty and innovation Market to customers on the move via Facebook mobile apps Monitor what your customers are saying in real-time Protect your privacy—and your customers’ privacy, too Use Facebook Credits social currency to attract new customers and promote product sampling Track your performance with Facebook Analytics Prepare to profit from tomorrow’s Facebook trends and innovations The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

Table of Contents:
Introduction I Getting Started 1 Getting Around Facebook: The Basics 2 Addressing Privacy Concerns 3 Establishing a Corporate Presence II Intermediate Marketing Skills 4 Facebook Advertising: How and Why You Should Be Using It 5 Facebook Page Analytics: Tracking Your Success 6 Using Facebook to Develop Communities III Getting the Most Out of Advanced Facebook Features 7 The Power of Local: Facebook Places and Deals 8 Socialize Your Website with Facebook Connect and Social Plug-ins 9 Facebook Credits: Social Currency and Your Business  IV Role Models and Predictions 10 Best in Class Facebook Pages 11 What’s Next for Facebook Index

About the Author :
BRIAN CARTER offers social media training to B2C and B2B businesses of all sizes; his online Facebook training course serves 5,500 participants. Carter has been an Internet marketing consultant and trainer for 11 years, providing services that have often doubled or tripled clients’ online revenue. He has been profiled by The Wall Street Journal, US News and World Report, and Entrepreneur.   JUSTIN LEVY leads social communications at Citrix Online. Prior to joining Citrix, Levy was an Executive Director at New Marketing Labs, a social media agency, where he worked with Fortune 500 brands developing and executing social media strategies and campaigns. Levy is a sought after public speaker on social media and has been interviewed by mainstream media sources including FOX Business, Associated Press, Inc. Magazine, and the Boston Globe.


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Product Details
  • ISBN-13: 9780132755023
  • Publisher: Pearson Education (US)
  • Publisher Imprint: Pearson
  • Language: English
  • Series Title: Que Biz-Tech
  • ISBN-10: 0132755025
  • Publisher Date: 14 Dec 2011
  • Binding: Digital download
  • No of Pages: 352
  • Sub Title: Leveraging Facebook's Features for Your Marketing Campaigns


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Facebook Marketing: Leveraging Facebook's Features for Your Marketing Campaigns(Que Biz-Tech)
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