Write Now
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Write Now

Write Now


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About the Book

Write Now  provides instruction in common genres used in writing in college and in the workplace, such as resumes, profiles, memoirs, and evaluations.  This text is available either in a print version or an electronic version

Table of Contents:
Detailed Contents   Part 1. Writing in the Media Age   Chapter 1. Understanding Rhetorical Situations, Genres, and Mediums                 Understanding rhetorical situations                                 READING: “Don’t Believe the Hypermarket,” Sarah Irving                 Understanding rhetorical purposes and strategies                 Understanding genres                                 READING: “Genre Jumping Pays Off,” Jon Weisman                 Understanding mediums                                 READING: “The Whole Damn Bus is Cheering,” Michael Bierut                 Learning from other mediums: Composing with words and images                                 READING: “Writing with Pictures,” Scott McCloud   Chapter 2. Understanding Composing Processes                 Identifiying composing processes                                 STUDENT SAMPLE: “Where Are My Beats,” Marcus Bynum                 Learning from other mediums: Composing visually                                 READING: from “Pollock Paints a Picture,” Robert Goodnough   Chapter 3. Understanding Critical Reading and Thinking                 Exploring sources and focusing ideas                                 READING: “What Boy Crisis?” Judith Warner                 Connecting and composing                                 READING: “Re-examining the ‘Boy Crisis,’” Kathleen Parker                                 STUDENT SAMPLE: Summary of “Re-Examining the ‘Boy Crisis,’” Tara Joss                 Exploring multiple sources and ideas                                 READING: “Students Set the Rules at New York City School,” Nahal Toosi                                 READING: Closing the Achievement Gap by the US Department of Education                 Incorporating scholarly sources                                 READING: “Closing the Achievement Gap,” US Dept of Education                 Learning from other mediums: Thinking critically about music videos                                 READING: “Take the Debate over Degrading Rap Videos Off Mute,” Michele Goodwin   Chapter 4. Reading and Understanding Arguments                 Finding complexity in arguments                                 READING: “Meltdown: Running Out of Time on Global Warming,” Bill McKibben                 Responding to alternative points of view                                 READING: “Yes, People Still Read, but Now It's Social," Steve Johnson                 Understanding key components and assumptions in arguments                 Understanding appeals, evidence, and fallacies                 Learning from other mediums: Video persuasion                                 READING: “Where Did That Video Spoofing Gore’s Film Come From?” Antonio Regalado and Dionne Searcey     Part 2. Composing Projects   Chapter 5. Memoirs                 Understanding memoirs                                 READING: An excerpt from “Terwilliger Bunts One,” Annie Dillard                 Readings and resources for exploring memoirs                                 READING: The Veil, Marjane Satrapi                                 READING: “Coming Into Language,” Jimmy Santiago Baca                 Writing assignment: A memoir                                 STUDENT ESSAY: “The Laughter of Our Children,” Ann Gillingham   Chapter 6. Profiles                 Understanding profiles                                 READING: “A Hero’s Journey,” Neil Broverman                 Readings and resources for exploring profiles                                 READING: “Raw Nerve: The Political Art of Steve Brodner,” USA Today                                 READING: “Soulful Survivor Sewing,” Tara Cady Sartorius                 Writing assignment: A profile                 Focus on student writing                                 STUDENT ESSAY: “The Challenge Question,” Susan Ramos   Chapter 7. Rhetorical Analyses                 Understanding rhetorical analyses                                 READING: “Reading the Speeches of McCain and Obama Has Made Me Ashamed of Our Political Class,”                                     Matthew Paris                 Readings and resources for exploring rhetorical analyses                                 READING: “A Word from Our Sponsor,” Jennie Yabroff (with Susan Elgin)                                 READING:  Auto Erotic: Jacqueline Hassink’s Car Girls,” Francine Prose                 Writing assignment: A rhetorical analysis                                   STUDENT ESSAY: “Organic Labeling and Rhetorical Situations,” Kristen Williams   Chapter 8. Position Arguments                 Understanding position arguments                                 READING: “Let’s Talk about Sex,” Anna Quindlen                 Readings and resources for exploring position arguments                                 READING: “Seeking a Drinking Age Debate: Perspectives from an Amethyst Initiative Signatory About                                     Moving the Dialog Forward,” Elisabeth Muhlenfeld                                 READOMG: "Images Arguing Positions"                 Writing assignment: A position argument                                 STUDENT ESSAY: “Interest Only: The Problem with Student Loans,” Tara Joss   Chapter 9. Proposals                 Understanding proposals                                 READING: “Taxing Sugared Beverages Would Help Trim State Budgets, Consumers’ Bulging Waistlines, and                                     Health Care Costs,” The Center for Science in the Public Interest                 Readings and resources for exploring proposals                                 READING: “Drinking Age Paradox,” George Will                                 READING: “Adult Accountability for Underage Drinking: The Case for Social Host Laws,” Institute for Public                                     Strategies                  Writing assignment: A proposal                                 STUDENT ESSAY: “Burying the Problem,” Laura Davis   Chapter 10. Explanatory Research Essays                 Understanding explanatory essays                                 READING: “Terror on YouTube: The Internet’s Most Popular Sites Are Becoming Tools for Terrorist                                     Recruitment,” Ingrid Caldwell                 Readings and resources for exploring explanatory research essays                                 READING: “Join the Flock!," Hadley Ferguson                 Writing assignment: An explanatory research essay                                 STUDENT ESSAY: “Self-Esteem and Body Image,” Carla Farmar   Chapter 11. Book, Music, and Film Reviews                 Understanding reviews                                 READING: “Too Many Rules [review of The Dark Knight],” Ross Douthat                 Readings and resources for exploring reviews                                 READING: “A Boy’s Epic Quest, Borough by Borough,” Michiko Kakutani                 Writing assignment: A book, music, or film review                                 STUDENT ESSAY: “Reading Spots of Ink,” Marcus Bynum                                 Chapter 12. Literary Analyses                 Understanding literary analyses                                 READING: “The Writer,” Richard Wilbur                                 READING: “Richard Wilbur’s ‘The Writer,’” Isabella Wai                 Readings and resources for exploring literary analyses                                 READING: “Symbolic Representation of Identity in Hurston’s Their Eyes Were Watching God,” Keiko Dilbeck                 Writing assignment: A literary analysis                                 STUDENT ESSAY: “The Love Factory: ‘Womanhood,’ Sex, and Marriage,” Tara Joss                                 "Womanhood," Catherine Anderson   Chapter 13. Photo Essays                 Understanding photo essays                                 READING: “Gay Rights, From Stonewall to Prop 8,” Fred W. McDarrah, Terry Schmitt,                                  John Storey, and Sara Krulwich                 Readings and resources for exploring photo essays                                 READING: “Country Doctor,” Eugene Smith                 Writing assignment: A photo essay                                 STUDENT ESSAY: “Nationalism and Persuasion: Group Identity, Motivation, and Images,” Trevor Jackson   Note: Chapters E1 through E9 are additional chapters included in the Pearson eText. Log in to MyWritingLab and click on "View eText" on your course home page to access these chapters and accompanying media resources.   Chapter E1: Presentations                 Understanding presentations                                 READING: “The World Will Always Remember September 11th,” George W. Bush                                 READING: “Why Squatter Cities Are a Good Thing,” Stuart Brand                 Readings and resources for exploring presentations                                 READING: “In Defense of PowerPoint,” Don Norman                 Writing assignment: Deliver a presentation                                 STUDENT ESSAY: “Weight and Wealth in America,” Bradley Bowen   Chapter E2: Portfolios                 Understanding portfolios                                 READING: “Digital Portfolios: An Alternative Approach to Assessing Progress,” Jeff Archer                 Readings and resources for exploring portfolios                                 READING: “Showing What They Know,” Scott Cech                 Writing assignment: A portfolio                                 STUDENT ESSAY: “The More I Learn, the Less I Know,” Kristen Williams   Chapter E3: Audio Essays                 Understanding audio essays                                 READING: “Students and Teachers from K-12 Hit the Podcasts,” Jeffrey Selingo                 Readings and resources for exploring audio essays                                 READING: “Podcasting in the Classroom,” Johanna Riddle                 Writing assignment: An audio essay                                 STUDENT ESSAY: “Humor verses Humanity,” Brigette Donovan   Chapter E4: Annotated Bibliographies                 Understanding annotated bibliographies                                 READING: “At Issue: Academic Integrity, an Annotated Bibliography,” Wayne F. Pricer                 Readings and resources for exploring annotated bibliographies                                 READING: “RadioHeads Take Readers Behind the Microphone,” Keddy Ann Outlaw                 Writing assignment: An annotated bibliography                                  STUDENT ESSAY: “Googling China, an Annotated Bibliography," Kevin O'Brien                                 Chapter E5: Annotated Playlists                 Understanding playlists                                 READING: “Jane Eyre,” Caitlin Covington                 Readings and resources for exploring playlists                                 READING: “Living with Music: A Playlist,” Blake Wilson                 Writing assignment: An annotated playlist                                 STUDENT PROJECT: “Neil Armstrong — One Giant Leap for Mankind Playlist,” Anthony Abraham   Chapter E6: Business Letters and Resumes                 Understanding business letters and resumes                                 READING: "Resume and Cover LEtter," Wynn FUller                 Electronic business correspondence                 Readings and resources for exploring business letters and resumes                                 READING: “Keep Your Resume Honest," Deborah Ben-Canaan and Martha Fay Africa                 Writing assignment: A cover letter and resume                                 STUDENT PROJECT: Cover letter and resume, Abrahim Sandern                                 Chapter E7: Brochures and Flyers                 Understanding brochures                                 READING: "The Quest for Immortality: Treasures of Ancient Egypt,' The Boston Museuum of Silence                 Readings and resources for brochures and flyers                                 READING: “Think You're Too Young to Get Breast Cancer?"                                 READING: “The Art of Paul McCartney,” The Walker Gallery                 Writing assignment: A brochure or flyer                                 STUDENT ESSAY: “Snow Camp Animal Sanctuary,” Kristen Williams    Chapter E8: Digital Videos                 Understanding digital videos                                 READING: "Edward Sheriff Curtis: Chronicler of the Native American Peoples," Bridgette Donovan                 Readings and resources for exploring digital videos                                  READING: “Rights Clash on Youtube and Videos Disappear,” Tim Arango                 Writing assignment: A digital video                                 STUDENT ESSAY: “A Glimpse of Freedom: Belfast’s Murals,” Ann Gillingham   Chapter E9: Essay Exams                 Understanding exam questions and answers                 Writing strategies for essay exams                                    Part 3. Research Strategies   Chapter 14. Understanding Research                 Asking questions                 Joining conversations                 Zooming in and out on a topic                 Using Information Ethically                 Chapter 15. Conducting Research                 Subject headings                 Keyword searches                 Libraries and databases                 Internet sources                 Field research                 Observations                 Interviews                 Surveys                                 Chapter 16. Evaluating and Composing with Sources                 Evaluating sources                 Annotating, note taking, and creating bibliographies                 Writing summaries and paraphrases                 Using quotations                 Chapter 17. Documenting Sources in MLA and APA Style                 MLA Style                             Sample paper in MLA format                                  STUDENT SAMPLE: “Both/And: Contemporary Alternative Medicine,” Allison Johns                 APA Style                 Sample paper in APA format                                  STUDENT SAMPLE: “Wine Consumption and Health,” Francis Rothemel                   Part 4. Composing Strategies   Chapter 18. Thesis Statements and Topic Sentences                 Developing a thesis statement                 Topic sentences                 Thesis statements and topic sentences in multiple mediums                                   Chapter 19. Organization                 Sequence and flow                 Transitions                 Introductions and conclusions                 Organizing structures in multiple media                              Chapter 20. Narration                 Sequencing                 Showing through details                 Dialog and the words of others                 Narration in multiple media                                   Chapter 21. Description                 Describing details that appeal to the senses                 Establishing a dominant impression                 Describing a process                 Description in Multiple Mediums                                   Chapter 22. Defining                 Defining words and sentences                 Definitions at the paragraph level                 Definitions at the project level                 Definitions in multiple mediums                 Chapter 23. Comparisons and Contrasts                 Point-by-point comparisons and contrasts                 Chunked comparisons and contrasts                 Transitions and tags for comparisons and contrasts                 Comparisons and contrasts in multiple mediums                                  Chapter 24. Exploring Causes and Effects                 Analyzing causes and effects                 Arguing about causes and effects                 Causes and effects in multiple mediums                              Part 5. Visual and Design Strategies   Chapter 25. Visual Rhetoric Strategies                 Thinking conceptually about visual communication                 Visual strategies                 Using visuals to provide information                 Connecting visuals to other writing strategies                 Visual rhetoric strategies in multiple mediums   Chapter 26. Document Design                 Flow and space                 Fonts, Headings, and Lists                 Essay design                 Design in multiple mediums    Part 6. Handbook              1. Editing and Proofreading              2. Sentences              3. Verbs              4. Pronouns              5. Style              6. Punctuation   Credits Index


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Product Details
  • ISBN-13: 9780132415477
  • Publisher: Pearson Education (US)
  • Publisher Imprint: Pearson
  • Height: 10 mm
  • No of Pages: 568
  • Spine Width: 10 mm
  • Width: 10 mm
  • ISBN-10: 013241547X
  • Publisher Date: 14 Jun 2011
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Weight: 710 gr


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