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Effective Small Business Management

Effective Small Business Management


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About the Book

Discover how to successfully launch and manage a small business. Open your mind to the possibilities, challenges, and rewards of becoming a small business owner with Effective Small Business Management. This text provides readers with the tools they need in order to launch and manage a small business. This edition features new and current examples, updated information on ethics and social responsibility, and several new pedagogical features.

Table of Contents:
Section 1: The Challenge of Entrepreneurship   Chapter 1: Entrepreneurs: The Driving Force behind Small Business   Section 2: Building the Business Plan: Beginning Considerations   Chapter 2: Strategic Management and the Entrepreneur   Chapter 3: Choosing a Form of Ownership   Chapter 4: Franchising and the Entrepreneur   Chapter 5: Buying an Existing Business   Chapter 6: Conducting a Feasibility Analysis and Crafting a Winning Business Plan   Section 3: Building a Business Plan: Financial Issues   Chapter 7: Creating a Solid Financial Plan   Chapter 8: Managing Cash Flow   Section 4: Building a Business Plan: Marketing Your Company   Chapter 9: Building a Guerrilla Marketing Plan   Chapter 10: Creative Use of Advertising and Promotion   Chapter 11: Pricing and Credit Strategies   Chapter 12: Global Marketing Strategies   Chapter 13: E-Commerce and Entrepreneurship   Section 5: Putting the Business Plan to Work: Finding Financing   Chapter 14: Sources of Equity Financing   Chapter 15: Sources of Debt Financing   Section 6: Location and Layout   Chapter 16: Location, Layout, and Physical Facilities   Section 7: Managing a Small Business: Techniques for Enhancing Profitability   Chapter 17: Supply Chain Management   Chapter 18: Managing Inventory   Section 8: Managing People: A Company’s Most Valuable Resource   Chapter 19: Staffing and Leading a Growing Company   Section 9: Legal Aspects of Small Business: Succession, Ethics, and Government Regulation   Chapter 20: Management Succession and Risk Management Strategies in the Family Business   Chapter 21: Ethics and Social Responsibility: Doing the Right Thing   Chapter 22: The Legal Environment: Business Law and Government Regulation  


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Product Details
  • ISBN-13: 9780132157469
  • Publisher: Pearson Education (US)
  • Publisher Imprint: Pearson
  • Height: 276 mm
  • No of Pages: 888
  • Width: 216 mm
  • ISBN-10: 0132157462
  • Publisher Date: 26 May 2011
  • Binding: Hardback
  • Language: English
  • Weight: 1770 gr


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