Business Playground
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Business Playground: Where Creativity and Commerce Collide, Portable Document, The(Voices That Matter)

Business Playground: Where Creativity and Commerce Collide, Portable Document, The(Voices That Matter)


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About the Book

The Business Playground is the definitive guide to creativity and innovation Written by musician/entrepreneur Dave Stewart and branding expert Mark Simmons, The Business Playground offers a revealing look at what creativity is and how to apply it in business through an inspiring mix of scientific studies, anecdotes, high-profile interviews, and thought-provoking games that you can play alone or with your co-workers. The Business Playground is not your average business book. Former Eurythmics band member Dave Stewart turns on his rock and roll charm with personal, inspirational stories from his own career as well as interviews with such innovative and influential thinkers as Mick Jagger, Microsoft’s Paul Allen, and Twitter’s Evan Williams. The legendary Sir Richard Branson makes a guest appearance as the author of the book’s foreword where he sets the tone for this quirky, fun, emminently useful guide to creative business thinking. Whether you’re running a one-man show or heading up a multinational corporation, you’ll discover new techniques for finding and harnessing your creative abilities and putting them to work for your business in this entertaining book. The Business Playground includes real-world examples of innovation in action, as well as substantial and practical techniques that you can use immediately to aid in creative thinking and problem solving. Play the games at the end of each chapter and you’ll learn how to: Ask the right questions so you can find the right answers Rediscover, train, and utilize your innate creative abilities Conduct “the perfect brainstorm”—yes, such a thing really does exist Create a work culture that’s conducive to creativity Help people collaborate with others within and outside of the organization Kill ideas that aren’t working before they waste too much time and too many resources In his foreword Sir Richard Branson says, “Dave and Mark’s enthusiasm for creativity and how it can be applied in business leaps off every page. The Business Playground will bring out the creative child inside all of us and I can’t imagine many readers being left uninspired to try it out for themselves. Their mix of insights about creativity, revealing examples, anecdotes, interviews with creative thinkers, and games make for an entertaining and informative read. If you get half as much out of this book as I did, you’re in for quite a treat.” Join in the fun with the Business Playground Facebook community at: www.facebook.com/businessplayground

Table of Contents:
Foreword by Richard Branson INTRODUCTION Why business needs creativity CHAPTER 1: HOW TO PLAY When we unleash our natural creative potential, anything is possible. CHAPTER 2: IDEA SPAGHETTI Having lots and lots of ideas increases the chance of having some really great ones. CHAPTER 3: SCAVENGERS Always on the hunt for things to innovate. CHAPTER 4: THE ANSWER IS IN THE QUESTION Why getting the best answer means asking the right questions in the first place. CHAPTER 5: LEFT BRAIN, MEET MR RIGHT Helping the two halves of our brains work together. CHAPTER 6: BRAIN FLASH Using visualisation to come up with creative solutions. CHAPTER 7: THE IDEA COMMUNE Working (and playing) with others to come up with ideas. CHAPTER 8: FAR OUT Think big and don't let the truth get in the way of a good story. CHAPTER 9: SHOE SWAPPER Looking at problems from different perspectives. CHAPTER 10: CONNECTED The art of putting unconnected things together to create something completely new. CHAPTER 11: KILL THE IDEA Choosing which ideas to focus our time, money and energy on. CHAPTER 12: BLAST OFF! Creating environments that put creativity into orbit. CONCLUSION

About the Author :
Dave Stewart is  founder and chairman  of Weapons of Mass Entertainment, an idea  factory described by  the LA Times as 'a media  company for the new world’. A multimedia entrepreneur,  his career spans more than 25 years and over  100 million album sales. As well as being one half of Eurythmics with Annie Lennox, Stewart has  worked with some of the best including Bono,  Mick Jagger, Gwen Stefani, Sinead O’Connor,  Tom Petty and Bob Dylan, winning best  songwriter and best producer 4 times as well  as numerous Grammy and Life Time Achievement  Awards. Described by Dylan as ‘a fearless  innovator’, Stewart was recently named one of  the 100 Most Creative People in Business  by Fast Company Magazine. Stewart is  an acclaimed public speaker and regularly  advises businesses on creativity and  innovation. He is a key advisor to  mobile phone giant Nokia, where he has the  unique title of ‘change agent’, and has  created a number of  game-changing ventures in the  entertainment industry. Stewart is an  accomplished photographer and filmmaker, and  also makes a mean vodka martini. Mark Simmons is a branding expert, innovator and the co-author of Punk Marketing: Get Off Your Ass and Join the Revolution. Over the past twenty years he has been a senior global marketer at Coca-Cola, run advertising agencies in the UK and US, been an adviser to the Bill & Melinda Gates Foundation and Al Gore’s Alliance for Climate Protection, and is the co-founder of useless.org, a social enterprise dedicated to helping people use less and give more. Mark frequently speaks at conferences about creativity, marketing and branding. He passionately believes in the power of ideas to make a positive difference in business and society and works with organizations around the world to put this into practice. Follow Mark on Twitter: @markjcsimmons.


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Product Details
  • ISBN-13: 9780132118422
  • Publisher: Pearson Education (US)
  • Publisher Imprint: New Riders Publishing
  • Language: English
  • Series Title: Voices That Matter
  • Weight: 1 gr
  • ISBN-10: 0132118424
  • Publisher Date: 08 Jul 2010
  • Binding: Digital download
  • No of Pages: 265
  • Sub Title: Where Creativity and Commerce Collide, Portable Document, The


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