The Strategy and Tactics of Pricing
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Home > Business and Economics Books > Business and Management > The Strategy and Tactics of Pricing: A Guide to Growing More Profitably: International Edition
The Strategy and Tactics of Pricing: A Guide to Growing More Profitably: International Edition

The Strategy and Tactics of Pricing: A Guide to Growing More Profitably: International Edition


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About the Book

For Pricing Strategy or Pricing and Product Policy courses in MBA and/or advanced undergraduate marketing courses The Strategy and Tactics of Pricing provides a comprehensive, practical, step-by-step guide to pricing analysis and strategy development.

Table of Contents:
Chapter 1            Tactical Pricing   Chapter 2            Pricing Strategy   Chapter 3            Value Creation   Chapter 4            Price Structure   Chapter 5            Price and Value Communication   Chapter 6            Pricing Policy   Chapter 7            Price Level   Chapter 8            Costs   Chapter 9            Financial Analysis   Chapter 10          Competition   Chapter 11          Channels of Distribution   Chapter 12          Pricing Over the Product Life Cycle   Chapter 13          Price and Value Measurement   Chapter 14          Ethics and the Law

Review :
“The concepts espoused in this book taught us to focus on how we deliver superior value to our customers, and thereby enabled pricing strategies that have driven both our growth and profitability.” Scott Heekin-Canedy President and General Manager The New York Times   “…a roadmap to profitable growth, this book helps you put the theories into practice and deliver measurable results.” Mark A. Kopelman Vice President, Strategy and Marketing RR Donnelley   “Concepts described in this book were instrumental in helping us align our offerings with the value they provide to our customers.” Keith Bradley, President Ingram Micro, North America   “Most executives name pricing as their major challenge and major weakness.  This book is an answer.  It is full of new ideas and insights.” Philip Kotler Northwestern University   “For nearly two decades, this book has been the most influential and highly regarded reference among pricing professionals.” Eric Mitchell, President The Professional Pricing Society          


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Product Details
  • ISBN-13: 9780132043588
  • Publisher: Pearson Education (US)
  • Publisher Imprint: Pearson
  • Height: 153 mm
  • No of Pages: 368
  • Sub Title: A Guide to Growing More Profitably: International Edition
  • Width: 231 mm
  • ISBN-10: 0132043580
  • Publisher Date: 22 Nov 2007
  • Binding: Paperback
  • Language: English
  • Spine Width: 14 mm
  • Weight: 432 gr


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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably: International Edition
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