About the Book
The First Deep Look at Donald Trump — Now Reissued
In the wake of his incredibly successful TV show, The Apprentice, Donald Trump went beyond celebrity to an outsized American figure and icon. At that time, nobody had ever fully captured the man so Robert Slater set out to reveal the man in full. In 2005, Slater convinced Trump to give him unprecedented access: over 100 hours of private conversations and meetings. Wherever Trump went, Slater was there: as a 'fly on the wall' at secret deal-making sessions, on a Gulfstream jet trip to the dedication of Trump's newest skyscraper, everywhere. Slater interviewed 150 Trump employees and colleagues -- even top competitors such as Kirk Kerkorian and Steve Wynn. As a result he was able to paint a complete picture of Trump: the businessman and dealmaker, strategist and survivor, celebrity and personality always striving for more attention and success, whatever the obstacles, and now the 2016 Republican nominee for the President of the United States. Learn how Trump transformed himself from an unknown local real estate developer to a global magnate. See how he really does business, discovering lessons that go beyond anything he's let the public see before. Witness his media management...watch him leverage his celebrity to save his casino business from billion-dollar debts, not once but twice. Most remarkable of all, discover how Trump really felt about his celebrity, his empire, his life a decade before announcing his presidential campaign.
Robert Slater was born in New York City on October 1, 1943, and grew up in South Orange, New Jersey. He graduated from Columbia High School in 1962 and graduated with honors from the University of Pennsylvania in 1966, where he majored in political science. He received a masters of science degree in international relations from the London School of Economics in 1967. He worked for UPI and Time Magazine for many years, in both the United States and the Middle East.
Table of Contents:
Preface. The Letter and the Phone Call.
I. FORGING AN IMAGE.
1. Have You Seen My Ratings?
2. Behind Open Doors.
II. SEIZING AN ISLAND.
3. Marching Up Fifth Avenue.
4. Changing a Skyline.
III. THE VALUE OF CELEBRITY.
5. Conquering a Boardwalk.
6. Fall and Comeback.
IV. THE NURTURING OF A NAME.
7. Student of the Media.
8. Branding a Name.
V. SUDDENLY, A HOUSEHOLD NAME.
9. The Perfect Match.
10. Heightened Demand, Persistent Debt.
11. No Such Thing as Over-Exposure.
Acknowledgments.
Endnotes.
Index.
About the Author :
Robert Slater was born in New York City on October 1, 1943, and grew up in South Orange, New Jersey. He graduated from Columbia High School in 1962 and graduated with honors from the University of Pennsylvania in 1966, where he majored in political science. He received a masters of science degree in international relations from the London School of Economics in 1967. He worked for UPI and Time Magazine for many years, in both the United States and the Middle East.
Slater wrote 16 books about major business personalities before his new book on Donald Trump:
The Titans of Takeover (Englewood Cliffs, NJ: Prentice Hall, 1987).
Portraits in Silicon (Cambridge, MA: MIT Press, 1987).
This ... .Is CBS: A Chronicle of 60 Years (Englewood Cliffs, NJ: Prentice Hall, 1988).
The New GE: How Jack Welch Revived an American Institution (Homewood, IL: Business One Irwin, 1993).
Get Better or Get Beaten! 31 Leadership Secrets from GE's Jack Welch (Burr Ridge, IL: Irwin Professional Publishing, 1994). This book made the business best-seller list in Japan.
SOROS: The Life, Times, and Trading Secrets of the World's Greatest Investor (Chicago, IL: Irwin Professional Publishing, 1996). This book profiles superinvestor George Soros, and it appeared on the Business Week best-seller list.
Invest First, Investigate Later: And 23 Other Trading Secrets of George Soros, the Legendary Investor (Chicago, IL: Irwin Professional Publishing, 1996).
John Bogle and the Vanguard Experiment: One Man's Quest to Transform the Mutual Fund Industry (Chicago, IL: Irwin Professional Publishing, 1996). This book profiles the most important business figure in the mutual fund field.
Ovitz: The Inside Story of Hollywood's Most Controversial Power Broker (New York, NY: McGraw-Hill, 1997). This book made the Los Angeles Times and the New York Times business best-seller lists.
Jack Welch and the GE Way: Management Insights and Leadership Secrets of the Legendary CEO (New York, NY: McGraw-Hill, 1998). This is an updated look at the business secrets of General Electric's chairman and chief executive officer. It made the Business Week and The Wall Street Journal best-seller lists.
Saving Big Blue: Leadership Lessons & Turnaround Tactics of IBM's Lou Gerstner (New York, NY: McGraw-Hill, 1999).
The GE Way Fieldbook: Jack Welch's Battle Plan for Corporate Revolution (New York, NY: McGraw Hill, 1999).
The Eye of the Storm: How John Chambers Steered Cisco Systems Through the Technology Collapse (New York, NY: HarperBusiness, 2003).
Magic Cancer Bullet: How a Tiny Orange Capsule May Rewrite Medical History (New York, NY: HarperBusiness, 2003), co-authored with Novartis CEO, Dan Vasella.
The Wal-Mart Decade: How a New Generation of Leaders Turned Sam Walton's Legacy into the World's #1 Company (New York, NY: Portfolio, 2003). A paperback version was published in June 2004.
Microsoft Rebooted: How Bill Gates and Steve Ballmer Re-Invented Their Company (New York, NY: Portfolio, 2004).
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