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Home > Business and Economics > Business and Management > Ownership and organization of enterprises > Franchises > From Ice Cream to the Internet: Using Franchising to Drive the Growth and Profits of Your Company
From Ice Cream to the Internet: Using Franchising to Drive the Growth and Profits of Your Company

From Ice Cream to the Internet: Using Franchising to Drive the Growth and Profits of Your Company


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About the Book

This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. In this book, Dr. Scott A. Shane systematically helps businesses assess the pros and cons of the decision to franchise.  This book focuses squarely on the issues and challenges faced by franchisors. Shane answers key questions such as: What do successful franchisors do differently from unsuccessful franchisors? Why do some companies in an industry choose to franchise while their competitors don't? How does the decision to franchise affect your ability to compete with firms that don't? For businesses that choose to move forward, Shane presents proven principles for every aspect of building a successful franchising system, including: recruiting, selecting, managing and supporting franchisees; establishing territories and pricing; managing expansion; and navigating the unique legal and institutional challenges of franchising.

Table of Contents:
Acknowledgments Introduction.   1. Is Franchising Right for Your Industry?   2. The Advantages of Franchising.   3. The Disadvantages of Franchising.   4. What Business Concepts Can Be Franchised?   5. Policies for Successful Franchising.   6. Franchisee Support and Assistance.   7. Territorial Strategies.   8. Pricing Franchises.   9. Successful Franchise Expansion Strategies. 10. The Legal and Institutional Environment for Franchising. 11. Recruiting, Selecting, and Managing Franchisees. Conclusions. Index.  

About the Author :
About the Author Dr. Scott A. Shane is Professor of Economics and Entrepreneurship at the Weatherhead School of Management at Case Western Reserve University. The author of numerous scholarly articles on franchising, Dr. Shane has consulted with many current and potential franchisors on the topics outlined in this book. Dr. Shane has also written or edited seven other business books including: Finding Fertile Ground: Identifying Extraordinary Opportunities for New Ventures; Academic Entrepreneurship: University Spinoffs and Wealth Creation; A General Theory of Entrepreneurship: The Individual-Opportunity Nexus; Entrepreneurship: A Process Perspective; and Foundations of Entrepreneurship. Dr. Shane holds a Ph.D. from The Wharton School, University of Pennsylvania. © Copyright Pearson Education. All rights reserved.


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Product Details
  • ISBN-13: 9780131952072
  • Publisher: Pearson Education (US)
  • Publisher Imprint: Addison Wesley
  • Language: English
  • Sub Title: Using Franchising to Drive the Growth and Profits of Your Company
  • ISBN-10: 0131952072
  • Publisher Date: 11 Jan 2005
  • Binding: Digital download
  • No of Pages: 256


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