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Basic Design

Basic Design


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About the Book

Fundamentals for Art and Design An exciting first edition, Basic Design makes discovery and invention the centerpiece of the creative process. This guide to art fundamentals grounds its emphasis on creativity in a student-friendly voice. Author Steven Bleicher includes coverage of thinking conceptually and critically, new technologies that are shaping both traditional and emerging fields in art and design today, and attention to diversity in design, thinking, and gender and global demographics. MyArtsLab is an integral part of the Bleicher, program. Key learning applications include, Art 21 and Studio Technique videos, 360-degree architectural panoramas and simulations and Closer Look tours. A better teaching and learning experience This program will provide a better teaching and learning experience-for you and your students. Here's how: *Personalize Learning- MyArtsLab is an online homework, tutorial, and assessment program. It helps students prepare for class and instructor gauge individual and class performance. * Improve Critical Thinking - Each chapter contains exploring content and ends with Think About It questionsencouraging readers to think critically about the presented topics. *Engage Students- Current content and a visually attractive program engage students in chapter material. *Support Instructors - Instructor recourses are available in one convenient location. Figures, videos and teacher support materials create a dynamic, engaging course. 0205959458 / 9780205959457 Basic Design Plus NEW MyArtsLab with eText - Access Card Package Package consists of: 013194343X / 9780131943438 Basic Design 0205206565 / 9780205206568 NEW MyArtsLab with Pearson eText -- Valuepack Access Card

Table of Contents:
In this Section: 1) Brief Table of Contents 2) Full Table of Contents BRIEF TABLE OF CONTENTS: Part 1: Process and Principles Chapter 1: Thinking, Meaning, and Creativity Chapter 2: The Design Process Chapter 3: Composition and the Principles of Design Part 2: The Elements of Two-Dimensional Design Chapter 4: Line Chapter 5: Shape Chapter 6: Texture and Pattern Chapter 7: Value Chapter 8: Space Chapter 9: Motion and the Illusion of Movement Part 3: Color Chapter 10: Understanding and Using Color Chapter 11: Digital Color Part 4: Three-Dimensional Design and Beyond Chapter 12: From 2D to 3D: Real Forms in Space Chapter 13: Principles and Organization in 3D Design Chapter 14: Methods of Construction Chapter 15: New Forms Chapter 16: 4D and Time-Based Art FULL TABLE OF CONTENTS: PART ONE - PROCESSS AND PRINCIPLES Chapter 1: Thinking, Meaning, and Creativity Thinking Creatively Thinking Conceptually Sources of Inspiration Creating Meaning Thinking Critically: A Framework Chapter 2: The Design Process Problem-Solving Getting Started Generating Ideas Formalizing the Idea: Visualization Creating and Revising Your Work Evaluating Your Work: The Critique Chapter 3: Composition and the Principles of Design Perception Composition Balance Scale and Proportion Emphasis Unity and Variety PART TWO: THE ELEMENTS OF TWO-DIMENSIONAL DESIGN Chapter 4: Line Line Defined Characteristics of Line Types of Line Using Line Symbolic Line Chapter 5: Shape Shape Defined Shape as Mass Types of Shape Characteristics of Shape Positive and Negative Shapes Using Shape Chapter 6: Texture and Pattern Texture Defined Characteristics of Texture Texture Sensitivity Type of Textures Pattern and Repetition Actual Textures Simulated Textures Invented Textures Type as a Textural Element Using Texture Chapter 7: Value Value Defined Characteristics of Value Contrast Depth and Space Types of Value Using Value Medium and Value Chapter 8: Space Space Defined Spatial Perception Types of Space Perspective Cyberspace (Virtual) Space Using Spatial Representation Cubist Space Psychological Space Symbolic Spatial Relations Chapter 9: Motion, Rhythm, and Illusions of Movement Motion Defined Types of Movement Using Visual Illusions of Movement PART THREE - COLOR Chapter 10: Understanding and Using Color Color Defined Types of Color Characteristics of Color Organizing Color: The Wheel Color Interactions Color Schemes Using Color Color and Meaning Color and Emotion Color and Expression Color and Culture Chapter 11: Digital Color Digital Color Defined Types of Color Characteristics of Color Digital Imaging and Design Software Using Digital Color PART FOUR - THREE-DIMENSIONAL DESIGN AND BEYOND Chapter 12: From 2D to 3D (Real Forms in Space) 3D Defined Relief The Round Virtual Dimensionality Permanence and Impermanence Architecture Craft Functional Design Toy Design Package Design Fashion Design Accessories Design Chapter 13: 3D Principles and Organization The Elements Color and 3-D Principles and Organization Chapter 14: Methods of Construction Subtraction Addition Substitution Assemblage and Construction Chapter 15: New Forms New Forms Defined Conceptual Art Installations Body Art Other Postmodern Elements Chapter 16: 4-D and Time Based Art 4-D Defined Characteristics of the Fourth Dimension: Elements of Time Happenings Narrative Film Video Cyber Entities Games


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Product Details
  • ISBN-13: 9780131943438
  • Publisher: Pearson Education (US)
  • Publisher Imprint: Pearson
  • Height: 279 mm
  • No of Pages: 352
  • ISBN-10: 013194343X
  • Publisher Date: 28 Feb 2013
  • Binding: Paperback
  • Language: English
  • Width: 216 mm


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