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21st Century Business: Managing and Working in the New Digital Economy

21st Century Business: Managing and Working in the New Digital Economy

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About the Book

As Oracle Corporation reminds us in their slogan: "the Internet Changes Everything". Or as Buick said in its advertising a couple of years ago: "This isn't your father's Buick". The world of work and managing has changed dramatically over the past decade, requiring a new kind of manager, a new kind of worker and a new understanding of the way of work in this so-called post-industrial world. Cortada lays out the issues that come to play in this new world, and some guidelines and precepts for navigating the new world's seas. This is a Financial Times/Prentice Hall Book.

Table of Contents:
1. A New World Born: It Is More Than Just Technology. Foremost an Age of Information Economics. The Search for a New Value Proposition. Globalization and Digitalization. Political Realities. Implications and Actions. Endnotes. 2. Waves of Learning, Waves of Best Practices. Rise of the Competency-Based Enterprise. How Knowledge Management Is Transforming Commerce. Business in a Process-centric World. Understanding How Waves of Change Work. Implications and Actions. Endnotes. 3. Who Are These Knowledge Workers? Introducing Familiar Roles and New Functions. Where They Came From. How Are Knowledge Workers Leveraged Today? Knowledge Management, Value Chains, and K-Strategies. How Knowledge Management and e-Business Work Together. Implications and Actions. Endnotes. 4. Changing Work: Role of the Internet. The Issue of the Net. What Makes the Internet Different. Issues, Assumptions, and Questions. A Sober View of the Future. Implications for Success. Endnotes. 5. Digitizing Supply and Value Chains. The Value of Viewing Everything as a Supply Chain. The Emerging New Value Chains. Special Role of Communications and Computers. Some Realities. Endnotes. 6. Choosing a Future for Your Company. The Future of the Business Enterprise. Making Trends Work for the Firm. Nature of Management Practices. Cyber Manager or Knowledgeable Leader? Nature of Measured Success. An Issue of Leadership and Management. Endnotes. Appendix A: On Keeping Current: A Strategy and Some Useful Reading. Some Great Reading. Index.


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Product Details
  • ISBN-13: 9780131480926
  • Publisher: Pearson Education (US)
  • Publisher Imprint: Pearson FT Press
  • Language: English
  • Sub Title: Managing and Working in the New Digital Economy
  • ISBN-10: 0131480928
  • Publisher Date: 14 Aug 2000
  • Binding: Digital download
  • No of Pages: 288


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