This book is designed to show readers how to put theory into practice. A full range of the most recent work in strategic management and related disciplines provides readers with recent research from the "Strategic Management Journal, " the "Academy of Management Review, " the "Academy of Management Journal, " the "Academy of Management Executive, " and the "Rand Journal of Economics." Updated discussion on international strategies equips readers with discussion of the challenges that are unique to pursuing corporate strategies in an international context. For professionals in the fields of strategic planning, marketing research or consulting.
Table of Contents:
PART I The Logic of Strategic Analysis
Chapter 1 Introduction: What is Strategy?
Chapter 2 Firm Performance and Competitive Advantage
Chapter 3 Evaluating Environmental Threats
Chapter 4 Evaluating Environmental Opportunities
PART II Business Strategies
Chapter 5 Evaluating Firm Strengths and Weaknesses: The Resource-based View
Chapter 6 Cost Leadership
Chapter 7 Product Differentiation
Chapter 8 Flexibility: Real Options Analysis Under Risk and Uncertainty
Chapter 9 Tacit Collusion: Cooperation to Reduce Competition
PART III Corporate Strategies
Chapter 10 Vertical Integration Strategies
Chapter 11 Diversification Strategies
Chapter 12 Implementing Corporate Diversification
Chapter 13 Cooperative Strategies: Strategic Alliances
Chapter 14 Merger and Acquisition Strategies
Chapter 15 International Strategies
