About the Book
Creative Intelligence: Discovering the Innovative Potential inOurselves and OthersHow to Foster Intuition, Innovation, Imagination, andInspirational Leadership in Your OrganizationAlan J. Rowe"Organizations will not be in the phone book five to seven years fromnow unless they understand the significance of creativity and creativeleadership. Rowe's useful and readable book provides rich insightsabout how creativity affects the bottom line."--Warren Bennis, Distinguished Professor and co-author of Geeks andGeezers, Harvard Press"In Creative Intelligence, Alan Rowe makes a compelling case thatcreativity is essential for success in today's complex, rapidlychanging world, and that all of us can discover and unlock our creativepotential. He presents a clear and practical roadmap for how we canunderstand, measure, and apply our creative capabilities. Moreover, Roweshows how leaders can develop creative talent and support creativitythroughout their organizations. This book is a must read for anyoneseeking creative solutions to life's difficult and messy problems."
--Tom Cummings, University of Southern California School of Management"Creative Intelligence convinces you that you do possess creativity. Itshows you how to determine the types you have, and encourages you to dosomething with your talents." --Gerald Nadler, IBM Chair Emeritus in EngineeringManagement, University of Southern California, and co-author of thebestselling Breakthrough Thinking Now's the time to tap your hidden creativity, and unleash more of it inthe people around you. One book will show you how--CreativeIntelligence. Begin by evaluating yourself with the world's mostadvanced psychological test for assessing creativity. Discover yourstrengths. Uncover your potential. Then, learn from the world's mostcreative individuals as you transform your potential into reality.Along the way, you'll discover techniques for strengthening yourintuition and your imagination...your receptiveness to innovation...evenyour ability to inspire.Creativity is power. Take that power into your hands with CreativeIntelligence.How creative are you? How can you be more creative? Alan J.
Rowe drawson the latest research to help you understand creativity, identify it, measure it, promote it, and apply it more effectively.Rowe introduces four types of creativity: intuition, innovation, imagination, and inspirational leadership. Next, he presents theCreative Potential Profile, a systematic test for measuring creativepotential. This test instrument is an outgrowth of the highly successfulDecision Style Inventory that has been adopted by the Irish ManagementInstitute and other leading organizations.Discover what creative people have in common, and learn powerfulstrategies for tapping into your hidden creative potential. See how mostorganizations suppress creativity, and discover start-to-finishstrategies for attracting more creative people and unleashing thecreativity of the people you're already working with.The heart of creativityWhat creativity really is...and how it differs from general intelligenceWhat's your creative style?Discovering your personal mix of intuition, innovation, imagination, andinspirationMaking the most of your personal creativitySpecific techniques for becoming a more successful problem solverUnleashing creativity in business and educationPromoting creativity throughout any organization
Table of Contents:
Preface.
1. Finding Our Creative Intelligence.
Why Is the Study of Creativity Critical? What, Then, Is Creativity? The Four Styles of Creative Intelligence. Intuitive. Innovative. Imaginative. Inspirational. How Do We Identify a Person's Creative Intelligence? General Intelligence vs Creative Intelligence. What About Our Ancestors? Can We Measure Creative Intelligence? What Is the Creative Potential Profile? Other Views of Creativity. Who, Then, Is Creative? Environmental Influences on Creativity. Kinds of Creativity. The Many Faces of Creativity. The Role of Personality in Creativity. Can We Really Understand Creativity?
2. Finding Your Creative Potential.
Why Is Creativity Important? How Do We Use Creative Intelligence? How We See the World. Cognition and Creativity. Creative Visualization. The Creative Potential Profile. Intuitive. Innovative. Imaginative. Inspirational. The Creative Potential Profile Test Instrument. Personality Traits. What Leads to Creativity? Applying the Creative Potential Profile.
3. What Can We Learn From Creative Individuals?
Those Who Create. How to Enhance Creativity. Exploring the Creative Process. Nobel Prize Winners. What Is Different About Creative Individuals? Creativity Is Not Affected by Age. What Can We Learn from These Outstanding Individuals? A Sampling of Creative Individuals. Katherine Hepburn. Rembrandt van Rijn. Jean Piaget. William Shakespeare. What Have We Learned?
4. Using Our Creative Ability.
Creative Problem-Solving. How We See Problems. Finding Solutions. How Are Problems Defined? A Problem-Solving Example. Where Does Creative Problem-Solving Start? Approaches to Creative Problem-Solving. Other Approaches to Creative Problem-Solving. Is Creative Problem-Solving Possible? The Brain: A Key to Understanding Creative Intelligence. How the Brain Functions. Understanding the Brain. The Brain and Reality.
5. Applying Creativity to Education.
Creativity in Education. How Education Is Viewed. The Tradition of the Active Mind. Problems Confronting Education. How Do We Learn? How Education Is Changing. New Approaches to Learning. Introducing Change in Education. Differences in Students. Learning Theory. Testing and Learning. The Relationship Between Math and Music. The Environment and Education. Can Computers Enhance Education? The Role of Technology in Education. Teacher Involvement with Distance Learning. Alternative Schools. Where Do We Go from Here?
6. The Challenge of the Future.
Drivers of the Future. How Creative Leaders Function. How Change Is Introduced. Organizational Change. Creativity and Organizational Culture. Creativity at Work. The Importance of Creative Individuals. How Creative People Behave. Applying Creativity. The Future Is Now.
Bibliography.
Index.
About the Author :
Alan J. Rowe is an Emeritus Professor of Management and Organization, USC Marshall School ofBusiness. He has authored or co-authored 11 books, including Intelligent Information Systems,Managing with Style: A Guide to Understanding, Assessing, and Improving Decision Making, andStrategic Management: A Methodological Approach, Fourth Edition (Addison Wesley). He was also amember of the corporate staff at General Electric and Hughes Aircraft company.
Review :
Advanced praise for Creative Intelligence—
"Organizations will not be in the phone book five to seven years fromnow unless they understand the significance of creativity and creativeleadership. Rowe's useful and readable book provides rich insightsabout how creativity affects the bottom line."
—Warren Bennis, Distinguished Professor and co-author of Geeks andGeezers, Harvard Press
"In Creative Intelligence, Alan Rowe makes a compelling case thatcreativity is essential for success in today's complex, rapidlychanging world, and that all of us can discover and unlock our creativepotential. He presents a clear and practical roadmap for how we canunderstand, measure, and apply our creative capabilities. Moreover, Roweshows how leaders can develop creative talent and support creativitythroughout their organizations. This book is a must read for anyoneseeking creative solutions to life's difficult and messy problems."
—Tom Cummings, University of Southern California School of Management
"Creative Intelligenceconvinces you that you do possess creativity. Itshows you how to determine the types you have, and encourages you to dosomething with your talents."
—Gerald Nadler, IBM Chair Emeritus in EngineeringManagement, University of Southern California, and co-author of thebestselling Breakthrough Thinking
"Like passion, creativity is highly prized in people and companies, yetso difficult to manufacture. Creative Intelligence shows how both peopleand companies can harness creativity as a competitive advantage to getto their goals."
—Louis Columbus, Sr. Analyst, AMR Research
"Alan Rowe makes an important contribution to our understanding ofhuman creativity in the most comprehensive book yet written on thissubject. He offers a powerful new instrument for measuring creativeintelligence and provides penetrating and provocative insights on howeducation can be reformed to produce more creative individuals, and howorganizations can position themselves to tap the creative potential ofall their employees."
—Dr. Burt Nanus, co-author, with Warren Bennis, ofLeaders: Strategies for Taking Charge; author ofStrategies for Taking Charge, Visionary Leadership, andLeaders Who Make a Difference
"This book is an extraordinary effort that will challenge people to become'all that they can be.' Most people can make significant contributionsif they recognize their potential. Our society is changing rapidlyand creative approaches to education are needed to maintain our competitiveposition in the world."
—Dr. Robert R. Dockson, Former CEO and Chairman, CalFed, Inc.
"After a very successful career in industry and education, Alan Rowehas provided us with a roadmap to understanding creativity. His examplesclearly show how we can enhance our lives and make the world abetter place in which to live. He has produced an important work that ishighly readable and extremely useful. He demonstrates how we can alllearn how to use our creative ability to assure human progress. This is abook that I would recommend to business executives, educators, organizationleaders and anyone interested in enhancing their own lives."
—Stephen BollenbachCEO, Hilton Corporation
