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Home > Business and Economics Books > Business and Management > Management and management techniques > Business and Its Environment
Business and Its Environment

Business and Its Environment


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About the Book

The best-selling Business and Society book at the graduate level, provides managerial perspective on the challenges arising in the environment of business. It provides a structured and disciplinary approach to addressing management issues of growing importance to the performance of companies. This approach brings together the disciplines of economics, political science, law, and ethics to provide a deeper understanding of the environment of business. This book is aimed for MBA and undergraduate courses in the Environment of Business, Business and Government, Business and Society, Business and Public Policy. *Contains new conceptual material on nonmarket strategy and corporate responsibility and ethics. *27 new cases on companies including Microsoft, Nike, Federal Express, Echolon, Shell, Eastman Kodak, and Advanced Technologies Laboratories. *Conceptual frameworks based on the disciplines of economics, political science, law, and ethics, and applied to the environment of business in the United States and in other countries. *Emphasizes the formulation of effective and responsible strategies for managing in the firm's environment. *Addresses international and global issues. Contains chapters on China; the European Union; Japan; international trade policy; and ethics in international business. *73 cases on business and government; political strategy; regulation; antitrust; environmental protection; small business; international business; and corporate social responsibility and ethics.

Table of Contents:
I. STRATEGY AND THE NONMARKET ENVIRONMENT. 1. The Market and Nonmarket Environments. 2. Integrated Strategy. 3. The News Media and Nonmarket Issues. 4. Private Nonmarket Action. INTEGRATIVE CASE: Calgene Inc., and Infrastructure Marketing. II. NONMARKET STRATEGIES AND GOVERNMENT INSTITUTIONS. 5. Political Theory and Government Institutions. 6. Political Analysis for Business. 7. Formulating Political Strategies. 8. Implementing Political Strategies. INTEGRATIVE CASE: Proposition 211: Securities Litigation Referendum (A). III. GOVERNMENT AND MARKETS. 9. Antitrust: Economics, Law, and Politics. 10. Regulation: Law, Economics, and Politics. 11. Product Safety: Liability and Regulation. 12. Environmental Protection: Economics, Politics, and Management. INTEGRATIVE CASE: Whirlpool and Energy Efficiency Standards (A): Regulation and Politics. IV. GLOBAL BUSINESS AND THE NONMARKET ENVIRONMENT. 13. The Political Economy of Japan. 14. The Political Economy of the European Union. 15. China: History, Culture, and Political Economy. 16. The Political Economy of International Trade Policy. INTEGRATIVE CASE: Toys 'R' Us and Globalization. V. ETHICS AND RESPONSIBILITY. 17. Corporate Social Responsibility. 18. Ethical Systems: Utilitarianism and Management. 19. Ethical Systems: Rights and Justice. 20. Implementing Ethics Systems. 21. Ethical Issues in the Employment Relationship. 22. Ethical Issues in International Business. INTEGRATIVE CASE: Levi Strauss & Co. Global Sourcing Guidelines. References. Index.


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Product Details
  • ISBN-13: 9780130815613
  • Publisher: Pearson Education (US)
  • Publisher Imprint: Pearson
  • Language: English
  • Spine Width: 33 mm
  • Width: 260 mm
  • ISBN-10: 0130815616
  • Publisher Date: 28 Jan 2000
  • Binding: Hardback
  • No of Pages: 792
  • Weight: 1639 gr


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