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Home > Business and Economics > Business and Management > Management and management techniques > Guide to Managerial Communication: Effective Business Writing and Speaking
Guide to Managerial Communication: Effective Business Writing and Speaking

Guide to Managerial Communication: Effective Business Writing and Speaking


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About the Book

Written by an experienced professor, leader, and consultant in the field of management communication, this succinct and down-to-earth guide summarizes and reviews communication, writing and speaking strategies - arming students with the know-how, techniques, and skills to deal successfully with the managerial communication issues they will face as future business professionals. For MBA, executive, and junior/senior-level courses in Management Communication or Business Communication. It could also be a supplementary text in Introduction to Business and other courses requiring students to give presentations* NEW-Expanded coverage of the use of technology-E-mail, teleconferencing, and electronic meeting systems, and much more. * Introduces students to cutting edge technology they will use on their jobs. * NEW-Gender-based differences in communications. * Introduces gender-based tendencies in Business Communication as a subset of cultural variables. * NEW-Reworked section on how to organize ones thoughts. * Clarifies for students this critical aspect of the writing or presentation process. * NEW-Sections on structural signposts in writing and speaking. * Provides students with techniques to show the logical flow in their writing or speaking, such as document design and written versus oral transitions. * NEW-Section on the difference between speaking for a presentation versus a meeting. * Explains to students how different purposes require different structures, visual aids, and nonverbal skills. * NEW-Computer software for creating documents and visual aids. * Discusses how computers can help students create more effective memos and charts. * Under 200 pages from cover to cover-Summarizes key ideas, results, and models pulled from thousands of pages of text and research. * Allows students to focus on the most important concepts to gain the knowledge they need to improve their business writing and presenting skills. This is a great handbook for students to use after graduation to bring to work. * Clear, practical writing style with a direct, matter-of-fact, nontheoretical tone. * Easy for students to read and to skim. Provides a format for students which is not confusing, insultingly remedial, or full of irrelevant information. * Comprehensive coverage of business writing and speaking. * Provides clear guidelines and models for students to successfully improve their strategy, writing, and speaking skills.

Table of Contents:
1. Communication Strategy. Communicator Strategy. Audience Strategy. Message Strategy. Channel Choice Strategy. Cultural Strategy. Strategy Checklist. Guide to the Guide. 2. Writing: Composing Efficiently Composing Under Normal Circumstances. Composing Under Special Circumstances. 3. Writing: Macro Issues. Document Design for “High Skim Value”. Structural Signposts for Linkage. Effective Paragraphs or Sections. 4. Writing: Micro Issues. Editing for Brevity. Choosing a Style. Writing Checklists. 5. Speaking: Verbal Structure. Tell/Sell Presentations. Questions and Answers. Consult/Join Meetings. Special Speaking Situations. 6. Speaking: Visual Aids. Designing the Presentation as a Whole. Designing Each Individual Chart. Choosing Visual Aid Equipment. Using Visual Aids Effectively. 7. Speaking: Nonverbal Skills. Tell/Sell Nonverbal Delivery Skills. Consult/Join Nonverbal Skills. Speaking Checklists. Appendices. Formats for Memos, Reports, and Letters. Unbiased Language. Grammar and Usage. Punctuation.


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Product Details
  • ISBN-13: 9780130133816
  • Publisher: Pearson Education (US)
  • Publisher Imprint: Pearson
  • Language: English
  • Spine Width: 13 mm
  • Weight: 281 gr
  • ISBN-10: 0130133817
  • Publisher Date: 21 Dec 1999
  • Binding: Paperback
  • No of Pages: 208
  • Sub Title: Effective Business Writing and Speaking
  • Width: 204 mm


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Guide to Managerial Communication: Effective Business Writing and Speaking
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