PsychSmart

Are your students reading effectively? Are your students performing as well as they hope and expect to in your course? Meet "PsychSmart" from McGraw-Hill. "PsychSmart" is the newest member of the McGraw-Hill "M Series" family...and the "M Series" started with your students. Through extensive student research, we have created a textbook and learning system designed to meet the needs and maximize the workflow habits of today's college students. Students told us they wanted a briefer text with more visual appeal and a less expensive price. We listened. We also listened to instructors. We learned about the challenges that they faced in their classrooms everyday and what their ideal course materials would look like. They told us they needed an engaging solution for their course needs - but without sacrificing quality and content. The result is "PsychSmart". Authored by master teachers, "PsychSmart" uses a wealth of real world examples, media and online interactivities to create a dynamic and engaging learning solution designed to reach today's students.

Table of Contents:
PsychSmart, 1st edition 1. Introduction to Psychology AMERICA'S CAPTAIN PSYCHOLOGISTS AT WORK The Subfields of Psychology Working at Psychology A SCIENCE EVOLVES The Roots of Psychology Founding Mothers of Psychology Psychology Today Key Issues in Psychology Psychology's Future THE RESEARCH PROCESS IN PSYCHOLOGY The Scientific Method Theories: Broad Explanations Hypotheses: Testable Predictions Psychological Research Methods Descriptive Research Experimental Research RESEARCH CHALLENGES The Ethics of Research Should Animals Be Used in Research? Experimental Bias 2. Neuroscience and Behavior THE FALLEN ATHLETE NEURONS: THE BASIC UNITS OF THE NERVOUS SYSTEM Structure of the Neuron How Neurons Fire Bridging the Gap Between Neurons Neurotransmitters: Chemical Couriers THE NERVOUS SYSTEM: LINKING NEURONS Central and Peripheral Nervous Systems Evolution of the Nervous System Behavioral Genetics THE ENDOCRINE SYSTEM: HORMONES AND GLANDS THE BRAIN Spying on the Brain The Central Core: Our "Old Brain" The Limbic System: Beyond the Central Core The Cerebral Cortex: Our "New Brain" The Adaptable Brain Two Brains or One? Human Diversity and Brain Lateralization The Split Brain: Exploring the Two Hemispheres Controlling Your Heart-and Mind-Through Biofeedback 3. Sensation and Perception NEVER FORGETTING A FACE SENSATION AND PERCEPTION: TWO SIDES OF THE SAME COIN SENSING THE WORLD AROUND US Absolute Thresholds Difference Thresholds Sensory Adaptation VISION: SHEDDING LIGHT ON THE EYE Illuminating the Eye Color Vision and Color Blindness HEARING AND THE OTHER SENSES Sensing Sound Smell and Taste The Skin Senses: Touch, Pressure, Temperature, and Pain How Our Senses Interact PERCEPTION: CONSTRUCTING OUR IMPRESSIONS OF THE WORLD The Gestalt Laws of Organization Top-Down and Bottom-Up Processing Perceptual Constancy Depth Perception Perceptual Illusions Culture and Perception 4. States of Consciousness MIDNIGHT RECEIVER SLEEP AND DREAMS The Stages of Sleep REM Sleep: The Paradox of Sleep Why Do We Sleep and How Much Sleep is Necessary? The Function and Meaning of Dreaming Sleep Disturbances Circadian Rhythms HYPNOSIS AND MEDITATION Hypnosis: A Trance-Forming Experience? Meditation: Regulating Our Own Consciousness Cross-Cultural Routes to Altered States of Consciousness DRUG USE: THE HIGHS AND LOWS OF CONSCIOUSNESS Stimulants: Drug Highs Depressants: Drug Lows Narcotics Identifying Drug and Alcohol Problems 5. Learning A FOUR-LEGGED COWORKER CLASSICAL CONDITIONING What is Classical Conditioning? How Do Conditioning Principles Apply to Human Behavior? Extinction of a Conditioned Response Generalization and Discrimination OPERANT CONDITIONING How Operant Conditioning Works Behavior Analysis and Behavior Modification COGNITIVE APPROACHES TO LEARNING Latent Learning Observational Learning: Learning Through Imitation Violence in Television and Video Games: Does the Media's Message Matter? Does Culture Influence How We Learn? 6. Memory WHO AM I, WHERE AM I, AND HOW DID I GET HERE? THE FOUNDATIONS OF MEMORY Sensory Memory Short-Term Memory Long-Term Memory Long-Term Memory Modules Semantic Networks The Neuroscience of Memory RECALLING LONG-TERM MEMORIES Retrieval Cues Levels of Processing Explicit and Implicit Memory Flashbulb Memories Constructive Processes in Memory FORGETTING: WHEN MEMORY FAILS Why We Forget Proactive and Retroactive Interference Memory Dysfunctions 7. Thinking, Language, and Intelligences SpaceShipOne THINKING AND REASONING Mental Images Concepts Algorithms and Heuristics Solving Problems Creativity and Problem Solving LANGUAGE Grammar: The Rules of Language Language Development Theories of Language Acquisition INTELLIGENCE Theories of Intelligence Measuring Intelligence Variations in Intellectual Ability Group Differences in Intelligence Nature, Nurture, and IQ 8. Motivation and Emotion ARMED WITH BRAVERY EXPLAINING MOTIVATION Instinct Approaches Drive-Reduction Approaches Arousal Approaches Incentive Approaches Cognitive Approaches Maslow's Hierarchy of Needs Applying Motivation Approaches HUMAN NEEDS AND MOTIVATION Hunger and Eating Sexual Motivation The Needs for Achievement, Affiliation, and Power Measuring Achievement Motivation UNDERSTANDING EMOTIONAL EXPERIENCES The Functions of Emotions Determining the Range of Emotions The Roots of Emotions Cultural Differences in Expressions of Emotion 9. Development A 22-OUNCE MIRACLE NATURE AND NURTURE Developmental Research Techniques PRENATAL DEVELOPMENT Basic Genetics Earliest Development INFANCY AND CHILDHOOD The Extraordinary Newborn Infancy Through Middle Childhood Development of Social Behavior ADOLESCENCE Physical Changes Moral and Cognitive Development Adolescent Social Development ADULTHOOD The Peak of Health Adult Social Development Growing Old Adjusting to Death 10. Personality HONOR STUDENT OR CRAIGSLIST KILLER? WHAT IS PERSONALITY? PSYCHODYNAMIC APPROACHES TO PERSONALITY Freud's Psychoanalytic Theory: Mapping the Unconscious Mind The Neo-Freudian Psychoanalysts TRAIT APPROACHES TO PERSONALITY Allport's Trait Theory Factor Analysis The Big Five Factors of Personality Evaluating Trait Approaches to Personality LEARNING APPROACHES TO PERSONALITY Skinner's Behaviorist Approach Social Cognitive Approaches Learning Approaches to Personality BIOLOGICAL AND EVOLUTIONARY APPROACHES TO PERSONALITY HUMANISTIC APPROACHES TO PERSONALITY Rogers and the Need for Self-Actualization Evaluating Humanistic Approaches COMPARING APPROACHES TO PERSONALITY ASSESSING PERSONALITY Self-Report Measures of Personality Projective Methods Behavioral Assessment 11. Health Psychology: Stress, Coping, and Well-Being SCHOOL DAZE STRESS AND COPING The Nature of Stressors: My Stress is Your Pleasure Coping with Stress PSYCHOLOGICAL ASPECTS OF ILLNESS AND WELL-BEING The As, Bs, and Ds of Coronary Heart Disease Psychological Aspects of Cancer Smoking PROMOTING HEALTH AND WELLNESS Following Medical Advice Well-Being and Happiness 12. Psychological Disorders and Treatment CHRIS COLES DEFINING AND DIAGNOSING ABNORMAL BEHAVIOR Perspectives on Abnormality: From Superstition to Science Classifying Abnormal Behavior: The DSM MAJOR CATEGORIES OF PSYCHOLOGICAL DISORDERS Anxiety Disorders Mood Disorders Schizophrenia Personality Disorders Other Disorders Psychological Disorders in Perspective The Social and Cultural Context of Psychological Disorders TREATMENT OF PSYCHOLOGICAL DISORDERS Psychotherapies Behavioral Approaches to Therapy Cognitive Approaches to Therapy Humanistic Therapy Interpersonal Therapy Group Therapy and Family Therapy Evaluating Psychotherapy Biomedical Therapy 13. Social Psychology THE CON MAN ATTITUDES AND SOCIAL COGNITION Persuasion: Changing Attitudes Social Cognition: Understanding Others SOCIAL INFLUENCE AND GROUPS Conformity: Following What Others Do Compliance: Submitting to Direct Social Pressure STEREOTYPES, PREJUDICE, AND DISCRIMINATION The Foundations of Prejudice Measuring Prejudice and Discrimination: The Implicit Association Test Reducing Prejudice and Discrimination POSITIVE AND NEGATIVE SOCIAL BEHAVIOR Liking and Loving: Interpersonal Attraction and the Development of Relationships Aggression and Prosocial Behavior GLOSSARY REFERENCES CREDITS NAME INDEX SUBJECT INDEX