Consumer Behaviour Enhanced Edition

"Consumer Behaviour", the market leading text by Cathy Neal and Pascale Quester, is now even more current, more lively and more relevant. This new enhanced edition now offers a new 32 page section up front that hosts contemporary hot topics in areas such as: culture and consumption, children and consumption, subcultures and consumption, phishing and more. Specifically created to meet the needs of contemporary users interested in presenting their students with the latest developments in the field, this enhanced edition includes a new capstone case and several new cases from New Zealand. The enhanced material builds on the existing 4th edition that has come to be recognised for its fresh and contemporary design, features that engage students and enhance their comprehension of the key concepts. The strategic and decision-making focus of this text is retained.

Table of Contents:
Enhanced edition Content 1 Hot topics 2 Case collection: Capstone case / New Zealand cases / Classroom casesIntroduction Chapter 1 Consumer behaviour and marketing strategy 3 Part 1 Consumer decision process Chapter 2 Situational influences Chapter 3 Problem recognition Chapter 4 Information search Chapter 5 Evaluating and selecting alternatives Chapter 6 Outlet selection and purchase Chapter 7 Postpurchase processes, customer satisfaction and consumer loyalty Part 2 Internal influences Chapter 8 Perception Chapter 9 Learning and memory Chapter 10 Motivation, personality and emotion Chapter 11 Attitude and attitude change Part 3 External influences Chapter 12 Australian society: demographics and lifestyles Chapter 13 Household structure and consumption behaviour Chapter 14 Group influence and communication Chapter 15 Social class Chapter 16 Culture and cross-cultural variations in consumer behaviour Part 4 Contemporary topics in consumer behaviour Chapter 17 Business-to-business buying behaviour Chapter 18 Consumers and society

About the Author :
Pascale Quester Master of Marketing, PhDIn 2006 Pascale acquired the position of Executive Dean, Faculty of the Professions, University of Adelaide. She was appointed Inaugural Professor in Marketing at the School of Commerce in 2002. Pascale previously held appointments at the Graduate School of Management, University of Adelaide, and at the Marketing Department, Massey University (New Zealand).In 1998, Pascale created a divisional research centre at the University of Adelaide, The Franco-Australian Centre for International Research in Marketing (FACIREM), which she co-directs with a colleague from a French university and which supports, supervises and publishes work bridging research between France and Australia.Pascale has co-authored two leading Australian textbooks and also publishes widely in academic journals, research books and conference proceedings. Her current research interests include sponsorship, country-of-origin effects, relationship marketing and the application of innovative methodologies in research. In recent years, Pascale has been sought as an expert witness in both state and federal courts in matters relating to marketing and consumer behaviour.French-born, but an Australian citizen, Pascale has been a regular visiting academic at leading French business schools. In 1999 and 2003, she was also a visiting Professor at La Sorbonne in Paris.