E-Business: Value Creation for Management - Bookswagon UAE
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E-Business: Value Creation for Management

E-Business: Value Creation for Management


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About the Book

"E-Business: Value Creation for Management" is a simple and powerful introduction to the field of e-commerce and the integral role it plays in business planning, strategy, and performance enhancement. Rich with practical insights into the structures and strategies of e-enabled companies, and written within a sound conceptual framework, the book consolidates the experiences and learning of real organizations employing e-business models. Focused on how to best think about, plan for and enact e-strategies that will maximize productivity and profitability, the book is 50 per cent text-based and 50 per cent case driven, making it especially relevant for students needing to understand e-technologies within the context of business.

Table of Contents:
Part One: Chapters Chapter 1: Introduction to E-Business Chapter 2: E-Business and Organisational Strategy Chapter 3: E-Business Strategy, Practices and Impact Chapter 4: Managing E-Business Innovations Chapter 5: Economics of E-Business and the Internet Chapter 6: Electronic Marketing Chapter 7: E-Leadership and Human Resources Management Chapter 8: Technical Aspects of E-Business Chapter 9: Electronic Exchanges, Procurement and Trading Part Two: Case Studies Case 1 BHP-Billton Steel Division: B2B E-Commerce Strategy and Implementation Case 2 Danier Leather: Growing Through the Web Case 3 Digiland Mall.com Case 4 E-Commerce at Corporate Express Case 5 Mustafa Online: The Noble Path to a Shopping Paradise Case 6 Mustafa Online: Unexpected Guests on the E-Journey Case 7 Pan European Fish Auctions: Implementing a Virtual Marketplace Case 8 PaperlinX (A): Protecting the White Space Case 9 PaperlinX (B): Protecting the White Space Case 10 The Transport Accident Commission Case 11 Wishlist.com.au Case 12 WMC: A Cobalt from the Blue

About the Author :
Danny Samson is a Professor and Head of the Department of Management at the University of Melbourne, where he also holds adjunct professorial appointments at Melbourne University Private and the Melbourne Institute of Applied Economic and Social Research. His previous appointments have been at the Melbourne Business School, University of Illinois and AGSM (UNSW), and prior to that in the private sector at ICI. His previous books have included Management, Managerial Decision Analysis, Manufacturing and Operations Strategy, Management for Engineers, Technology Management and Patterns of Excellence. Professor Samson has worked with the Federal and state governments on various inquiries and on policy development, including being part of the Karpin Taskforce on Leadership and Management. During a 25 year academic career he has published over 60 academic research articles and dozens of case studies and practitioner papers. He has presented dozens of executive education programs and strategy development workshops in the private and public sectors.His research interests focus on the strategies and drivers of competitiveness of ororganisationsparticularly through their operation's effectiveness and technology strategies. He has contributed to many fields of knowledge, including risk and decision analysis, manufacturing and operations strategy, technology, quality and innovation management.


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Product Details
  • ISBN-13: 9780074711699
  • Publisher: McGraw-Hill Education - Europe
  • Publisher Imprint: McGraw Hill Higher Education
  • Height: 98 mm
  • Spine Width: 6 mm
  • Width: 78 mm
  • ISBN-10: 0074711695
  • Publisher Date: 16 Jun 2003
  • Binding: Paperback
  • Language: English
  • Weight: 2 gr


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