Dynamics of Mass Communication
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Dynamics of Mass Communication: Media in the Digital Age

Dynamics of Mass Communication: Media in the Digital Age


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About the Book

Well-known for its balanced approach to media industries and professions, "Dynamics of Mass Communication" offers a lively, thorough, and objective introduction for mass communication majors and non-majors alike. This new edition embraces the digital age, with a free Student CD-ROM that adds video and interactivity, to the student's textbook experience and brings students up-to-date, on the latest developments in mass communication - from the emerging role of cell phones and iPods in the mass media mix, to the growing impact of blogs on the practice of journalism.

Table of Contents:
Part I: The Nature and History of Mass Communication Chapter 1: Communication: Mass and Other Forms Chapter 2: Perspectives on Mass Communication Chapter 3: Historical and Cultural Context Part II: Media Chapter 4: Newspapers Chapter 5: Magazines Chapter 6: Books Chapter 7: Radio Chapter 8: Sound Recording Chapter 9: Motion Pictures Chapter 10: Television Chapter 11: The Internet and the World Wide Web Part III: Specific Media Professions Chapter 12: New Gathering and Reporting Chapter 13: Public Relations Chapter 14: Advertising Part IV: Regulation of the Mass Media Chapter 15: Formal Controls: Laws, Rules, Regulations Chapter 16: Ethics and Other Informal Controls Part V: Impact of the Media Chapter 17: The Global Village: International and Comparative Media Systems Chapter 18: Social Effects of Mass Communication Glossary Index

About the Author :
Joseph R. Dominick received his undergraduate degree from the University of Illinois and his Ph.D. from Michigan State University in 1970. He taught for four years at Queens College of the City University of New York before coming to the College of Journalism and Mass Communication at the University of Georgia where, from 1980 to 1985, he served as head of the Radio-TV-Film Sequence. Dr. Dominick is the author of three books in addition to The Dynamics of Mass Communication and has published more than thirty articles in scholarly journals. From 1976 to 1980, Dr. Dominick served as editor of the Journal of Broadcasting. He has received research grants from the National Association of Broadcasters and from the American Broadcasting Company and has consulted for such organizations as the Robert Wood Johnson Foundation and the American Chemical Society.


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Product Details
  • ISBN-13: 9780073126678
  • Publisher: McGraw-Hill Education - Europe
  • Publisher Imprint: McGraw Hill Higher Education
  • Edition: New edition
  • Returnable: N
  • ISBN-10: 0073126675
  • Publisher Date: 01 Jan 2007
  • Binding: Paperback
  • Language: English
  • Sub Title: Media in the Digital Age


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