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Pricing: Making Profitable Decisions

Pricing: Making Profitable Decisions


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About the Book

Pricing, 3/e, synthesizes economic and marketing principles with accounting and financial information to provide a basis for analyzing pricing alternatives within legal and corporate constraints. This revision of this classic text brings readers an understandable writing style, a more complete discussion of the quantitative issues, and a greater number of clear-cut examples. The material on the economics of pricing now reflects recent research in pricing by applied economists and marketing researchers trained in economics.

Table of Contents:
Section I Introduction Chapter 1Effective Pricing Management Section IIEconomic Foundations of Pricing Theory Chapter 2The Economics of Price Determination Chapter 3The Economics of Information Chapter 4Signaling and Managing Competition Section IIIUnderstanding Customer and Buyer Behavior Chapter 5Behavioral Foundations for Pricing Management Chapter 6Pricing Practices that Endanger Profits Chapter 7Price and Customers’ Perceptions of Value Chapter 8Customer Value Analysis Chapter 9Research Methods for Pricing Decisions Section IVProfitability Analysis for Pricing Decisions Chapter 10The Role of Costs in Pricing Decisions Chapter 11Using Leverage for Developing Pricing Strategies Chapter 12Marketing Profitability Analysis Section V Developing Pricing Strategies Chapter 13Experience Curve Pricing Chapter 14Pricing Over the Product Life Cycle Chapter 15Product-Line Pricing Section VIManaging the Pricing Function Chapter 16Developing a Price Structure Chapter 17Pricing To and Through the Channel Chapter 18Legal Aspects of Pricing Strategy Section VIISpecial Topics on Pricing Chapter 19Auctions and Competitive Bidding Chapter 20Extending the Concepts of Strategic Planning Chapter 21Pricing on the Internet Section VIIIRecommendations Chapter 22Guidelines for Better Pricing Decisions

About the Author :
Kent Monroe is a professor at the University of Illinois.


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Product Details
  • ISBN-13: 9780072528817
  • Publisher: McGraw-Hill Education - Europe
  • Publisher Imprint: McGraw-Hill Professional
  • Height: 239 mm
  • Returnable: N
  • Weight: 992 gr
  • ISBN-10: 0072528818
  • Publisher Date: 16 Oct 2002
  • Binding: Hardback
  • Language: English
  • Spine Width: 32 mm
  • Width: 163 mm


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