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Manager’s Guide to Mobile Learning

Manager’s Guide to Mobile Learning


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About the Book

The ultimate guide to spearheading a mobile learning program! Covers everything from the basics to working with developers and gaining stakeholder support

Manager's Guide to Mobile Learning offers managers an overview of how to create, implement, and successfully use mobile learning platforms.

Written specifically for today’s busy manager, Briefcase Books feature eye-catching icons, checklists, and sidebars to guide managers step by step through everyday workplace situations.

  • Proven tactics for creating, implementing, and successfully using mobile learning platforms
  • Clear definitions of key management terms and concepts
  • Practical advice for minimizing the possibility of error
  • Examples of successful management
  • Specific planning procedures, tactics, and hands-on techniques

Brenda J. Enders is a consultant, trainer, public speaker, and author in the field of mobile learning. She is the President and Chief Learning Strategist of Enders Consulting, LLC, a St. Louis, Missouri based company.



Table of Contents:
ContentsPreface ixAcknowledgments xiii1. Mobile Learning Overview 1Mobile Device Adoption Rates 1Data Plan Costs 3Corporate Adoption 3What Is Mobile Learning? 5Devices Used for Learning Today 5Myths vs. Realities of Mobile Learning 8Managers Check List for Chapter 1 112. The Time Is Now for Mobile Learning 13Business Drivers for Mobile Learning 14Benefits of Mobile Learning 19Challenges of Implementing Mobile Learning 22The Business Case for Mobile Learning 24Manager’s Checklist for Chapter 2 253. A New Way to Think About Training 27Should You Create Mobile Versions of YoureLearning Courses? 28When Does Learning Really Take Place in the Workplace? 30Harnessing the True Power of Mobile Learning 36Manager’s Checklist for Chapter 3 404. Types of Mobile Learning Experiences 43It’s Not About the Technology, It’s About the Experience 43Using Mobile Learning to Provide Learnerswith Information 45Using Mobile Learning to Gather Learner Data 52Using Mobile Learning to Communicateand Collaborate 55Getting Innovative with Mobile Learning 56Manager’s Checklist for Chapter 4 635. The Mobile Learning Vision Statement 65Documenting Your Current State 65Crafting Your Desired Future State 72Describing Your Mobile Learning Rationale 74Defining and Measuring the Success of YourMobile Learning Initiative 76Manager’s Checklist for Chapter 5 856. Requirements and Expectations for Mobile Learning 87Identifying Stakeholders’ Requirements 87Identifying Course Content Needs 89Documenting Environmental and SituationalConsiderations 93Planning for the Effect on Employees of the MobileLearning Initiative 95Manager’s Checklist for Chapter 6 1007. Technical Considerations of Mobile Learning 103Personal vs. Company-Provided Devices 103Security Considerations 108Mobile Platforms 111Tracking Your Mobile Learning Experience 114Manager’s Checklist for Chapter 7 1178. Build vs. Buy Considerations 119Who Owns the Innovation Cell in Your Company? 119Who Makes Up the Development Team? 124When Should You Work with a Vendor? 129Manager’s Checklist for Chapter 8 1339. Gaining Stakeholder Support for Mobile Learning 135Selling MobileLearning to the Executive Team 135Eliciting Feedback from Stakeholders 141Key Deliverables That Minimize Risks and Costs 142Manager’s Checklist for Chapter 9 14610. Working with the Development Team 147Using ADDIE 147Getting Agile with Your Development 154Creating a Hybrid Approach 160Tips for Guiding Your Team and Providing Feedback 162Manager’s Checklist for Chapter 10 16411. Ensuring a Successful Project 165Piloting Your Mobile Learning Solution 165Ensuring Seamless Communications 169Selecting the Right Project Manager 173Manager’s Checklist for Chapter 11 174Index 175


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Product Details
  • ISBN-13: 9780071811477
  • Publisher: McGraw-Hill Education - Europe
  • Publisher Imprint: McGraw-Hill Professional
  • Height: 226 mm
  • No of Pages: 208
  • Spine Width: 13 mm
  • Width: 224 mm
  • ISBN-10: 0071811478
  • Publisher Date: 16 Oct 2013
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Weight: 349 gr


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