Telecom Management Crash Course by P J Louis - Bookswagon
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Telecom Management Crash Course

Telecom Management Crash Course


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About the Book

LEARN HOW YOUR TELECOM BUSINESS CAN PROSPER EVEN IN TOUGH ECONOMIC TIMES!The bubble has burst! The period of effortless, double-digit growth and skyrocking capitalization for telecom carriers is over. With many carriers struggling and stocks falling, the telecom industry has become more unforgiving, competitive, and cut-throat than ever. The market's long-term potential is still enormous, but success now requires a sharp business and technology savvy management team--and adherence to sound, hardheaded business management principles. That's what Telecom Management Crash Course is all about--it takes a functional business look at the fundamentals of successfully running a hardware manufacturing company, software development firm, and service provider. A TRUE TELECOM TEXT FOR OUR TIME! In Telecom Management Crash Course, P.J. Louis, a top industry advisor and author of the wildly popular M-Commerce Crash Course shows telecom servers how to efficiently manage the technology advantages and back-end operations to survive--and prosper--in this challenging economic climate. He covers the business of telecom--everything from the various types of telecom companies to developing a product that the market can really use. Invaluable to executives, managers, and decision-makers at telecom carriers of all sizes, this much-needed resource is a veritable executive summary of how (and how not) to run a telecom business--and includes advice, tricks-of-the-trade, solutions, factual information, and strategies that can keep your busines afloat while others are sinking. LOOK INSIDE TO LEARN: * The best organizational structures * Sales and marketing fundamentals * How to evaluate the marketplace and the financial value of products and services * The most effective management styles * How to integrate technological and business objectives * How to develop and implement market-driven strategy * What you need to know about state and federal regulatory considerations * How globalization affects every carrier * Manufacturing and outsourcing techniques

About the Author :
P.J. LOUIS has nearly a quarter of a century's worth of experience in the telecom business. Mr. Louis is currently an advisor in the financial arena. Prior positions include vice president of Carrier Marketing & Product Management at TruPosition, Inc., a leading provider of wireless location services. Mr. Louis has also served as chief of staff for engineering in NYNEX (today known as Verizon). He has held a number of leadership positions within Bell Communications Research and NextWave Wireless. Mr. Louis is a former officer of the Institute of Electrical and Electronics Engineers (IEEE) Communications Society, New York Section. Mr. Louis has been a member of IEEE for 25 years. His experience includes leading sales and marketing organizations as well as technology organizations. Mr. Louis has been a featured speaker in telecommunications conferences and is the author of three McGraw-Hill books: M-COMMERCE CRASH COURSE, BROADBAND CRASH COURSE, and TELECOMMUNICATIONS INTERNETWORKING.


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Product Details
  • ISBN-13: 9780071611015
  • Publisher: McGraw-Hill Education
  • Publisher Imprint: Mcgraw-Hill Education
  • Language: English
  • ISBN-10: 0071611010
  • Publisher Date: 22 Jun 2002
  • Binding: Digital (delivered electronically)
  • No of Pages: 346


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