Buy Beyond 2000 Book by Reitman - Bookswagon UAE
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
Home > Business and Economics > Business and Management > Sales and marketing > Beyond 2000
Beyond 2000

Beyond 2000


     0     
5
4
3
2
1



Out of Stock


Notify me when this book is in stock
X
About the Book

In Beyond 2000 Jerry Reitman, Executive Vice President at Leo Burnett Co., challenges today's experts to look into the future--and share their vision of the continuing evolution of the direct marketing industry. Twenty-eight specialists from fields as diverse as communications, media, list brokerage, retail, publishing, and agency management combine their experience and expertise to create a think tank that will move direct marketing into the twenty-first century. Strategic Challenges for Beyond 2000. The emergence of a new marketing paradigm--integrated marketing communications . . . direct marketers open new frontiers of marketing communications in a global environment . . . agencies take the lead in developing a new direct marketing professionalism. Technology and the Consumer. Direct marketers reinstate the consumer as king. . . consumer privacy--a threat or a manageable reality? . . . database technology enables a fundamental shift in the ways we communicate with customers . . . the discovery of new media choices and tools. Messages for All Media. Crafting messages that stand out from the avalanche of clutter the future will bring . . . how direct mail can survive the pressures of unpopularity . . . integrating telemarketing into print, mail, and broadcast campaigns . . . a new age in catalog marketing . . . direct response TV bursts out of its stereotype as the medium of psychics and miracle cures. Special Applications. Direct marketers move from strength to strength in every category--business-to-business, retail, financial services marketing, publishing, and more. In the final chapter, Bob Stone, the pioneer and champion of the industry, reflects on the rich heritage of direct marketing and inspires the innovators of the future.


Best Sellers


Product Details
  • ISBN-13: 9780071393157
  • Publisher: McGraw-Hill Education
  • Publisher Imprint: Mcgraw-Hill Education
  • Language: English
  • ISBN-10: 0071393153
  • Publisher Date: 01 Feb 1994
  • Binding: Digital (delivered electronically)
  • No of Pages: 296


Similar Products

Add Photo
Add Photo

Customer Reviews

REVIEWS      0     
Click Here To Be The First to Review this Product
Beyond 2000
McGraw-Hill Education -
Beyond 2000
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

Beyond 2000

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


    By submitting any content to Bookswagon, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept


    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!