Digital Dimensioning: Finding the eBusiness in Your Business

Digital dimensioning is defined as the process of determining the online features or e-business characteristics of an organization. This text looks at not whether to implement e-business activites, but on finding and implementing the right e-business activities. The handbook shows managers and executives how to pick which e-business characteristics will work in their organization in order to become or remain competitive. It is a learning-focused guide that contains action-orientated agendas for e-business programmes aimed at enhancing the success of the organization. The text covers the e-business activites that best facilitate the accomplishment of organizational goals. The process involves six steps: enlisting e-expertise, analyzing on-line environment, establishing on-line direction, formulating on-line strategy, implementing on-line strategy and controlling on-line strategy. The book also contains surveys that managers can use to profile a company's on-line environment and one that helps readers determine which approach to their on-line presence best fits with their organization. A companion website also supports the book.

About the Author :
Samuel C. Certo is co-founder of Websolvers, Inc., and has served as a company consultant from the company's beginning. In this role, he focuses primarily on company strategy and implementation. A major part of his role is making sure that Websolvers is E-Business competitive. He is also a professor of management at the Crummer Graduate School of Business at Rollins College. He earned his MBA and Ph.D. in Management and Organizational Communication from Ohio University and has been a professor of management and business consultant for eighteen years. His writings include several successful college textbooks with Prentice-Hall and Irwin/McGraw-Hill in the areas of management, strategic planning, and supervision. Matthew W. Certo is Websolvers President & Chief Executive Officer. A co-founder of the company, Certo holds an Honors Degree in Organizational Leadership from Rollins College. For the entire life of the company, Certo has been immediately responsible for daily management and operational duties. Currently, his primary roles include organizational development (specifically, quality and customer service initiatives), business development, and financial management. In 1999, The Orlando Business Journal honored Certo with its '40 Under 40' distinction, an annual award given to 40 businesspeople in the Central Florida Community under the age of 40 who have demonstrated success and achievement in the areas of commerce, leadership, and community involvement. From the period of 7/98 to 7/99, Certo recruited and hired 15 employees while setting a pace of 400per cent revenue growth in the year ended 1999. In addition, Certo is an active member of the Central Florida community with involvement in Habitat for Humanity, Orlando Coalition for the Homeless, Priority Associates, and Healthy Communities Initiative.