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Home > Business and Economics > Industry and industrial studies > Media, entertainment, information and communication industries > Telecommunications Convergence: How to Profit from the Convergence of Technologies, Services and Companies(Telecom Portable Consultant S.)
Telecommunications Convergence: How to Profit from the Convergence of Technologies, Services and Companies(Telecom Portable Consultant S.)

Telecommunications Convergence: How to Profit from the Convergence of Technologies, Services and Companies(Telecom Portable Consultant S.)


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About the Book

A profit-making blueprint for getting ahead in the convergence market, this is the first book to address all the issues telecom providers must confront to meet the challenges of the new marketplace. In this emerging market, technology and financing alone no longer cut it.

Table of Contents:
Part 1 Introduction - playing in the convergence whirlpool: telecommunications - the Big Bang and the collapsing Universe; changes in managerial hierarchies; attendant changes in network hierarchies. Part 2 Convergence - a definition: convergence of technologies; convergence of services; convergence of companies; so what? technological biases; the "do what you know" trap; the technology overlap phenomenon. Part 3 Implications of convergence. Part 4 The technology: a network overview; access; 56Kbps modems; LMDS; MMDS; GSM/variants' FDMA/TDMA/CDMA; others; transport -building the cloud; GEO; MEO; LEO; HALE; microwave; SONET/SDH; facilitating technologies; signalling schemes; SS7/IP, ATM, frame relay Internetworking; management of optical issues. Part 5 The services: service types; integrated services; unified messaging; virtual private networks (VPN); quality of service (QoS) issues; QoS protocols; network management. Part 6 The companies: the evolution of the service provider; product and service issues - from value chains to hyperchains; the new competitive model; relationship between strength, weaknesses, opportunities, threats; the rise of the virtual community; acquisition drivers; putting it all together; relationship between technology, corporate, serviced convergence; how to achieve critical competitive mass; what do your customers do? an understanding of all three is necessary for success; data mining; enterprise resource planning; relationship management systems; services providers; addressing the role of company convergence. Part 7 Summary: customers no longer care about technology - they care about having the right services at the right time in the right place for the right price; virtual communities are the new competitive entities; formerly, technology and money were the differentiators - no longer! knowledge is key; data mining, relationship management (based on proper use of technological underpinnings) make the competitive difference.


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Product Details
  • ISBN-13: 9780071361071
  • Publisher: McGraw-Hill Education - Europe
  • Publisher Imprint: McGraw-Hill Inc.,US
  • Height: 229 mm
  • Returnable: N
  • Sub Title: How to Profit from the Convergence of Technologies, Services and Companies
  • Width: 150 mm
  • ISBN-10: 0071361073
  • Publisher Date: 01 May 2000
  • Binding: Paperback
  • Language: English
  • Series Title: Telecom Portable Consultant S.
  • Weight: 640 gr


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