Managerial Economics
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Managerial Economics

Managerial Economics


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About the Book

Thomas and Maurice’s Managerial Economics teaches students how to use microeconomic theory to analyze business decisions. In a clear and engaging writing style, Christopher Thomas carries on the tradition he and Charles Maurice shepherded for seven previous editions in the 8th edition. The 8th Edition explores the current market forces that create both opportunities and constraints for business enterprises. The book has enjoyed success in part because of its mid-level of rigor.

Table of Contents:
Preface Part I: Some Preliminaries1. Managers, Profits, and Markets2. Demand, Supply, and Market Equilibrium3. Marginal Analysis for Optimal Decision Making4. Basic Estimation Techniques Part II: Demand Analysis5. Theory of Consumer Behavior 6. Elasticity and Demand 7. Demand Estimation and Forecasting Part III: Production and Cost Analysis8. Production and Cost in the Short Run9. Production and Cost in the Long Run10. Production and Cost EstimationOn the Website: Special Topic Module 1: Linear Programming Part IV: Profit-Maximization in Various Market Structures11. Managerial Decisions in Competitive Markets12. Managerial Decisions for Firms with Market Power13. Strategic Decision Making in Oligopoly Markets Part V: Advanced Managerial Decision Making14. Advanced Techniques for Profit Maximization15. Decisions Under Risk and UncertaintyOn the Website: Special Topic Module 2: Investment DecisionsAPPENDIX: STATISTICAL TABLESANSWERS TO TECHNICAL PROBLEMSINDEX

About the Author :
Currently associate professor of economics at University of South Florida. He worked for two years as an energy economist at Oak Ridge National Laboratory before joining the faculty at USF in 1982. He now teaches managerial economics at the undergraduate level and in two executive training programs, a traditional Executive MBA program and an Executive MBA program for physicians that draws doctors nationwide. Professor Thomas has published numerous articles on government regulation of industry and antitrust issues in Quarterly Journal of Economics, Journal of Law and Economics, Southern Economic Journal, Journal of Economics and Business, Quarterly Review of Economics and Business, and Journal of Economic Education. He serves as a policy associate at the Center for Economic Policy Analysis at University of South Florida. Professor Thomas lives with his wife and daughter in Tampa, Florida, where he enjoys playing tennis. Professor Emeritus of Economics at Texas A&M University. He spent 30 years in the Department of Economics at Texas A&M, where he served as Department Head from 1977 through 1981, and held the Rex B. Grey University Professorship of Free Enterprise from 1981 through 1985. Professor Maurice published numerous articles on microeconomic theory in the top economic journals. He co-wrote two scholarly books on natural resource depletion: The Doomsday Myth and The Economics of Mineral Extraction. He also wrote with Charles Ferguson, and later Owen Phillips, the widely used intermediate level microeconomics textbook Economic Analysis, which was published from 1971 to 1996. Professor Maurice retired to Gainesville, Florida, where he lived until his death in the Spring of 1999.


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Product Details
  • ISBN-13: 9780071238342
  • Publisher: McGraw-Hill Education - Europe
  • Publisher Imprint: McGraw Hill Higher Education
  • Height: 229 mm
  • Spine Width: 31 mm
  • Width: 203 mm
  • ISBN-10: 0071238344
  • Publisher Date: 16 May 2004
  • Binding: Paperback
  • Language: English
  • Weight: 1334 gr


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