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Home > Business and Economics Books > Economics > Economic Principles + Connect Plus
Economic Principles + Connect Plus

Economic Principles + Connect Plus


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About the Book

This is a concise adaptation by Chris Bajada of the successful Microeconomics and Macroeconomics books by US authors McConnell and Brue. These texts have been adapted locally by Jackson, McIver and Wilson and have been selling into the Australian market for over thirty years. Economic Principles 3E combines the essential micro and macro elements into one book created to cover a single semester course. It is a low to mid-level text designed for the average student without compromising the rigour of the text. It is pedagogically very strong, offering a step-by-step approach to learning but with all the flexibility of a set of 6 extension chapters allowing lecturers to teach at different levels, according to their students' needs. Responding to market feedback this edition introduces new features as well as reworked existing features. For example, each chapter now has a new end-of-chapter worked case study, 'Bringing it all together', which contains a short case and a series of solved questions to guide students through the process of performing an economic analysis. The content has been updated too, incorporating coverage of the GFC, sustainability and the changing role of regulation, along with updates to all data, and new cases on hot topics such as global warming. Economic Principles offers a blended learning approach that keeps students interested and engaged in everyday economics. There's plenty of hands-on experience for students as they perform economic analyses on data that reflects what is happening in the world economy right now.

Table of Contents:
Part 1: Introduction - 1. The general principles of economics; Appendix: Graphs and their meaning. Part 2: Core chapters - microeconomics -- 2. Demand and supply; 3. Market behaviour - elasticity, tax and price controls; 4. The costs of production; 5. Pure competition and monopoly; 6. Monopolistic competition and oligopoly; 7. Market failure and resource allocation. Part 3: Core chapters - macroeconomics -- 8. The macro environment and its measurement; 9. Aggregate demand and aggregate supply; 10. Fiscal policy and public debt; 11. Monetary policy and the financial system; 12. Economic resources and the labour market; 13. The international monetary system. Part 4: Extension chapters - E1. The theory of consumer behaviour; E2. International trade and protection; E3. The pricing of economic resources; E4. The aggregate expenditure model and the multiplier; E5. The economics of growth; E6. The development of macroeconomic debates. Glossary; index.


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Product Details
  • ISBN-13: 9780071016735
  • Publisher: McGraw-Hill Education - Europe
  • Publisher Imprint: McGraw-Hill Education / Australia
  • Height: 261 mm
  • Weight: 1330 gr
  • ISBN-10: 0071016732
  • Publisher Date: 12 Oct 2011
  • Binding: Paperback
  • Spine Width: 22 mm
  • Width: 211 mm


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