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net future

net future


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About the Book

What does tomorrow portend for executives, managers, their jobs and businesses in an even faster, more interactive and relentlessly competitive world? Welcome to Net Future. the prophetically plotted roadmap to a bold new world of commerce and consumerism. An interactive marketplace where success for the well-prepared will be no less than total. And all but impossible for those who are not. It's a world Chuck Martin, author of The New York Times Business Book Best Seller, The Digital Estate, is well equipped to foretell. A future dictated by seven "cybertrends" already taking form. Discover where they are, what they mean and how to get ready for all of them.

Table of Contents:
Introduction: The E-Business Revolution. The Cybereconomy Goes Main Street. The Wired Workforce Takes Over. The Open-Book Corporation Emerges. Products Become Commodities. The Customer Becomes Data. Experience Communities Arise. Learning Goes Real Time, All the Time. The Best and Worst of The Net Future. Completing The Circle.

About the Author :
Chuck Martin is the author of the New York Times Business Book Best Seller, The Digital Estate: Strategies for Competing, Surviving, and Thriving in an Internetworked World, a guide to the basic do's and don'ts of understanding and using the Internet in everyday business. He is a well-respected leader, speaker, and cyberexpert in the rapidly growing interactive marketplace. He is a former vice president of IBM and was founding publisher of Interactive Age. He is president of the Net Future Institute, which focuses on the future of E-business and the Internet.

Review :
Net Future intends to help readers deal with current realities by examining how others have dealt with the changing economic landscape.


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Product Details
  • ISBN-13: 9780070411319
  • Publisher: McGraw-Hill Education - Europe
  • Publisher Imprint: McGraw-Hill Professional
  • Height: 231 mm
  • No of Pages: 289
  • Spine Width: 33 mm
  • Width: 160 mm
  • ISBN-10: 007041131X
  • Publisher Date: 16 Nov 1998
  • Binding: Hardback
  • Language: English
  • Returnable: N
  • Weight: 726 gr


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