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Management Commmunication: Principles and Practice

Management Commmunication: Principles and Practice


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About the Book

Designed for managerial communication courses at MBA level and executive training courses, this text covers the full range of communication issues a manager is likely to face in the coming decade, such as: how to write well, how to speak well, and how to devise a successful communication strategy. There are full chapters on: electronic communication; corporate ethics; audience analysis; meeting management; giving and receiving feedback; choosing media; style and tone; intercultural communication; and business and the press. In addition, 16 end-of-chapter case studies, most of which were developed at Harvard Business School.

Table of Contents:
Part 1: Principles of Effective Communication Chapter 1: Introduction Chapter 2: Audience Analysis Case: Weymouth Steel Corporation (A) Chapter 3: Point of View Cases: Donna Dubinski/Debi Coleman and Apple Computer (A) and (B) Chapter 4: Setting Priorities Case: Yellowtail Marine Chapter 5: Message: Content and Argument Case: Cuttyhunk Bank (A) Chapter 6: Structure Case: McGregors Ltd.Department Store Chapter 7: Choosing Media Case: The Timken Company Chapter 8: Style and Tone Case: Vanrex Part Two: Applications Chapter 9: Giving and Receiving Feedback Case: Bailey and Wick Chapter 10: Meeting Management Case: Lincoln Park Development Chapter 11: Communicating with Internal Audiences Case: Hammermill Chapter 12: Communicating with External Audiences Case: Oxford Energy Chapter 13: Intercultural Communication Case: United Way of El Paso Chapter 14: Corporate Ethics Case: Kellogg Company Chapter 15: Electronic Communication Cases: Unplugged, Savin Consulting Chapter 16: Business and the Press Case: NutraSweet Part Three: Technique Chapter 17: Effective Writing Chapter 18: Effective Speaking Appendix: Additional and Alternative Cases Dotsworth Press Inland Steel A International Oil Fair Is Fair, IsnA t It? Hal of Erhardt & Company: One Audit Senior's Dilemma


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Product Details
  • ISBN-13: 9780070270411
  • Publisher: McGraw-Hill Education - Europe
  • Publisher Imprint: McGraw Hill Higher Education
  • Height: 233 mm
  • Returnable: N
  • Sub Title: Principles and Practice
  • Width: 188 mm
  • ISBN-10: 0070270414
  • Publisher Date: 01 Nov 1996
  • Binding: Hardback
  • Language: English
  • Spine Width: 15 mm
  • Weight: 388 gr


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