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Sponsorship Seeker's Toolkit Third Edition

Sponsorship Seeker's Toolkit Third Edition


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About the Book

How do you improve on a ‘bible’?This comprehensive, how-to guide to securing and servicing sponsorship has been the number one best selling sponsorship book since it was first published, with everything from book reviews to personal notes from readers calling it the ‘bible of sponsorship’.How do you improve on a ‘bible’? This fully updated Third Edition takes the whole approach to the next level, making cutting-edge, best practice sponsorship not only achievable, but sensible and straightforward. The Sponsorship Seeker’s Toolkit 3e is miles ahead of the rest, and following this step-by-step process the sponsorship seeker will move into a different league from the competition, to establish a sponsor relationship on a par with the world’s most sophisticated.This Toolkit is full of easy-to-use tools, techniques, resources, and templates—many of them on the accompanying CD-ROM—to create a complete framework for the novice, and enhance the skills of seasoned professionals.

About the Author :
Kim Skildum-Reid is one of the worlds most recognised and influential corporate sponsorship experts. She consults to a global clientele of major sponsors, speaks and commentates on sponsorship around the world, runs the popular industry hub Power Sponsorship, and has co-written the industry bestsellers 'The Sponsorship Seekers Toolkit' and 'The Sponsors Toolkit', both published by McGraw-Hill. As for ambush marketing? Shes done them, shes stopped many more, and is a recognised expert in the specialties of ambush marketing and ambush-proofing sponsorships Anne-Marie Grey is Director of Grey O'Keefe and Associates, specialists in developing alliances between cultural, sporting, non-profit organizations and the private sector. She is currently developing corporate partnerships for Share Our Strength, a leading anti-hunger organization, and leads Smart Marketing Sponsorship Workshop with Kim Skildum-Reid.


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Product Details
  • ISBN-13: 9780070138605
  • Publisher: McGraw-Hill Education - Europe
  • Publisher Imprint: McGraw-Hill Professional
  • Height: 99 mm
  • Returnable: N
  • Weight: 1 gr
  • ISBN-10: 0070138605
  • Publisher Date: 16 Feb 2008
  • Binding: Paperback
  • Language: English
  • Spine Width: 7 mm
  • Width: 79 mm


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