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The Engaged Customer: the New Rules of Internet Direct Marketing

The Engaged Customer: the New Rules of Internet Direct Marketing


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About the Book

The first book to show you precisely how to master e-mail marketing and build lasting, profitable, one-on-one relationships with your customers.

About the Author :
Hans Peter Brondmo is a successful entrepreneur and the founder of Post Communications, acquired in April 2000 by Netcentives (NCNT). Post is the leading provider of customized email marketing solutions. Educated at MIT, Brondmo is a widely recognized authority, thought leader, and frequent speaker on the subject of Internet marketing. He has been profiled in the New York Times, Fast Company, DM News, and Salon.com, among others. He lives on top of a hill in San Francisco.

Review :
"Hans Peter Brondmo is the undisputed visionary in his field."-- Geoffrey Moore, President, The Chasm Group; Author of " Crossing the Chasm, "Inside the Tornado, and "The Gorilla Game"When I first saw what Post was doing, I remember coming back and telling my colleagues, 'I've seen the future of direct marketing.'"-- Andrea Butter, Ex-VP Marketing, Palm Computing, as quoted in "The New York Times"The Internet creates new opportunities for customer-driven companies to bring value to their customers. Listening to customers and structuring communications around customers' needs can turn a marketing nuisance mail into a welcome source of information. From the earliest days of the World Wide Web, Hans Peter Brondmo has been a pioneer and thought-leader focused on the customer's perspective, helping companies use email to form high quality customer relationships that are transforming their businesses." -- Joy Covey, Chief Strategy Officer, Amazon.com"Hans Peter knows more about online marketing than almost anyone I know. And he's got the case studies to prove it!"-- Seth Godin, VP Direct Marketing, Yahoo! and author of "Permission Marketing"Email direct marketing is certainly one fo the most important trends in the industry currently, and one that we are all trying to figure out how tocapitalize on. One of the challenges we found when we started looking for a partner a few months ago is that there are so few experts in this field. We were lucky to run into Hans Peter Brondmo, as I believe that he represents some of the best thinking and strategy in this developing business."-- Ken Weil, VP New Media, Victoria's Secret"Hans Peter has pioneered a highly innovative and effective relationship marketing system based on email. His visionary invention leads the world in its nimble way of delivering mass, yet personalized messages in a most timely method. Beyond giving companies like mine a way to interact 1:1 with consumers, he's also been able to decrease costs when compared to the terrestrial direct marketing world ... creating remarkable efficiencies."-- Jon Nordmark, CEO & Founder, eBags.com"Hans Peter Brondmo delivers both the theory and roadmap for developing email strategies that create long-term, one-to-one, Learning Relationships with valuable customers."Don Peppers and Martha Rogers, Ph.D., Partners, Peppers and Rogers Group


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Product Details
  • ISBN-13: 9780066620787
  • Publisher: HarperCollins Publishers Inc
  • Publisher Imprint: HarperCollins
  • Height: 241 mm
  • Returnable: N
  • Weight: 560 gr
  • ISBN-10: 0066620783
  • Publisher Date: 07 Nov 2000
  • Binding: Hardback
  • Language: English
  • Spine Width: 25 mm
  • Width: 161 mm


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