AN INSTANT USA TODAY BESTSELLER "Each time you choose what aligns with your deeper purpose, you rewire your brain to expect success and act accordingly." --Betsy Fore, Investor's Business Daily A successful entrepreneur shows how, by practicing a manifesting mindset, you can discover your deepest purpose--what she calls an "inner why"--to unlock your greatest potential as a creator, founder, and builder of great products.
When it comes to starting a successful business, Betsy Fore, a two-time founder and CEO turned investor, offers a fresh and proven approach. In addition to focusing on practical matters--making a prototype, finding customers, raising money--she also considers the emotional and psychic journey an entrepreneur must take to discover their "deep inner why" and then manifest that vision and purpose in the world. In Built on Purpose, she teaches aspiring entrepreneurs how to apply the art and neuroscience of manifesting to creating and building a new company.
The spiritual work of being able to operate on a high vibrational frequency isn't considered a prerequisite for starting and running a business, but it is crucial to success. Manifesting is the process of transforming a vision into reality--which is exactly what it means to be an inventor/founder. Fore has witnessed how harnessing this process consciously can lead to extraordinary life-changing results and a more joyful journey.
In this unique guide, Fore shows how anyone can tap into this secret force, no matter your background, level of expertise, or amount of capital. She brings together hard-hitting business strategies, skills and lessons for tapping into the universe and the boundless love and energy available to all of us, sharing her own stories and best practices as well as examples from other entrepreneurs who have used the Deep Inner Why Method to great success. The result is a powerful guide that proves this paradigm-shifting methodology has a real--and positive--impact on those who believe in it.
How do you build a business that feeds your soul and your bottom line?
- The Deep Inner Why Method: Discover the motivating purpose that will drive every decision, from prototyping your first idea to navigating the challenges of scaling.
- Manifesting Mindset: Learn how to apply the neuroscience of manifesting to transform your vision into reality, attracting the resources and opportunities you need to succeed.
- Raising Capital with Purpose: Go beyond traditional pitching with strategies to attract funding that aligns with your core values, mission, and long-term vision.
- Real-World Founder Stories: Gain inspiration from the author, a two-time founder and investor, and other successful entrepreneurs who have built their businesses on purpose.
About the Author :
Betsy Fore is an inventor, a CEO, a serial entrepreneur, and an investor for nearly two decades. She is currently founding partner of Velveteen Ventures, investing in solutions for children and the planet for the next seven generations. She was cofounder and CEO of Tiny Organics and the founder of WonderWoof, one of the first dog activity monitors. Her nonprofit, Natives Rising, is one of the largest communities of Indigenous technologists and founders, with members representing more than one hundred tribes. Fore's greatest accomplishments are her babies, Sebi, Azi, and Mila. She lives in Chicago, Illinois, with her husband, Patrick; children; and dog, Whisky.
Review :
"Betsy breaks down how to go from idea to making something real through a values-driven approach. A must-read for anyone building something that leaves lasting impact."
- Michael Acton Smith OBE, co-founder of Calm
"Built on Purpose shows that honoring your roots and leading with compassion are not only possible in business--they're powerful. This book is a gift and will inspire and empower the next generation of leaders and changemakers." - Twila True, founder of True Family Enterprises, first Native female billionaire
"Build with purpose. Lead with heart. Betsy shows you how." - Kate Ryder, founder and CEO of Maven Clinic
"I've built alongside Betsy. What she teaches here is more than theory--it's lived, tested, and true. She knows what it means to build something from nothing, to carry a dream until it breathes. This book is the kind of companion every founder deserves." - Karla Brollier, Climate Investor at Velveteen, former Founding Director of Patagonia's Home Planet Fund
"A start-up investor herself, [Fore] serves as sheer inspo for anyone who's ever come across professional hurdle after hurdle...helping redefine what success in America looks like, one hard-earned win at a time." - Cosmopolitan
"Betsy Fore survived a near-death experience, went on Shark Tank, and wrote a book." - People
"Fore becomes one of the few Native American women to launch a venture firm in the U.S. She previously worked at XFactor Ventures and LongJump Ventures and is about to publish a book on entrepreneurship and venture capital." - TechCrunch
"Built on Purpose, draws from [Fore's] lessons, weaving neuroscience, spirituality, and entrepreneurship. [Fore] believes founders are 'the ultimate manifestors--people who bring ideas into the tangible world through sheer intention, faith, and action.'" - Forbes
"Fore's Built on Purpose offers vocabulary for meaning at work...a practical playbook for connecting conviction to execution. It's less a manifesto, and more an operating system." - INC.
"Built on Purpose gives leaders simple, effective tools to change the way they think so they can build success that truly reflects who they are." - Dr Phil Parker, author of The Coach That's Always There
