About the Book
Forbes, Best Business Books of 2022
The Next Big Idea Club, Best Leadership Books of 2022
Thinkers50 Top 10 Best New Management Books for 2022
Axiom Award Bronze Medalist for Business Ethics
A distinguished Harvard Business School professor offers a compelling reassessment and defense of purpose as a management ethos, documenting the vast performance gains and social benefits that become possible when firms manage to get purpose right.
Few business topics have aroused more skepticism in recent years than the notion of corporate purpose, and for good reason. Too many companies deploy purpose, or a reason for being, as a promotional vehicle to make themselves feel virtuous and to look good to the outside world. Some have only foggy ideas about what purpose is and conflate it with strategy and other concepts like "mission," "vision," and "values." Even well-intentioned leaders don't understand purpose's full potential and engage half-heartedly and superficially with it. Outsiders spot this and become cynical about companies and the broader capitalist endeavor.
Having conducted extensive field research, Ranjay Gulati reveals the fatal mistakes leaders unwittingly make when attempting to implement a reason for being. Moreover, he shows how companies can embed purpose much more deeply than they currently do, delivering impressive performance benefits that reward customers, suppliers, employees, shareholders, and communities alike. To get purpose right, leaders must fundamentally change not only how they execute it but also how they conceive of and relate to it. They must practice what Gulati calls deep purpose, furthering each organization's reason for being more intensely, thoughtfully, and comprehensively than ever before.
In this authoritative, accessible, and inspiring guide, Gulati takes readers inside some of the world's most purposeful companies to understand the secrets to their successes. He explores how leaders can pursue purpose more deeply by
- navigating the inevitable tradeoffs more deliberately and effectively to balance between short- and long-term value;
- building purpose more systematically into every key organizational function to mobilize stakeholders and enhance performance;
- updating organizations to foster more autonomy and collaboration, which in turn allow individual employees to work more purposefully;
- using powerful storytelling to communicate a reason for being, arousing emotions and building a community of inspired and committed stakeholders; and
- building cultures that don't merely support purpose, but also allow employees to link the corporate purpose to their own personal reasons for being.
As Gulati argues, a deeper engagement with purpose holds the key not merely to the well-being of individual companies but also to humanity's future. With capitalism under siege and relatively low levels of trust in business, purpose can serve as a radically new operating system for the enterprise, enhancing performance while also delivering meaningful benefits to society. It's the kind of inspired thinking that businesses--and the rest of us--urgently need.
About the Author :
Ranjay Gulati is the Paul R. Lawrence MBA Class of 1942 Professor of Business Administration at Harvard Business School. His pioneering work focuses on unlocking organizational and individual potential--embracing courage, nurturing purpose-driven leaders, driving growth, and transforming businesses. He is the recipient of the 2024 CK Prahalad Award for Scholarly Impact on Practice and was ranked as one of the top ten most cited scholars in Economics and Business over a decade by ISI-Incite. The Economist, Financial Times, and the Economist Intelligence Unit have listed him as among the top handful of business school scholars whose work is most relevant to management practice. He is a Thinkers50 top management scholar, speaks regularly to executive audiences, and serves on the board of several entrepreneurial ventures. He holds a PhD from Harvard University and a Master's degree from MIT. He is the author of Deep Purpose, and lives in Newton, Massachusetts with his wife and two children.
Review :
"Deep Purpose will not be the last book to claim to show leaders the way, but it stands out as a thoughtful account of the dilemmas, trade-offs and pitfalls of moving beyond the pure-profit imperative, and how to overcome them." - Financial Times
"Many leaders give lip service to purpose, but few know how to create a compelling one. Ranjay Gulati is a preeminent scholar of organizational strategy, and in this book he shows what it takes to walk the talk on purpose. It's an insightful, practical, and timely read on building a mission that serves employees, customers, and communities along with shareholders." - Adam Grant, #1 New York Times bestselling author of Think Again and host of the TED podcast WorkLife
"In this provocative and richly researched book, Ranjay Gulati argues that the pursuit of profits without purpose is no longer a sustainable business model. As he shows, the road to high performance, for both individuals and companies, depends on deepening our connection to enduring and essential human values. If you want to be inspired to build more sustainable organizations, Deep Purpose should be your next read." - Arianna Huffington, Founder & CEO, Thrive Global
"Purpose isn't a 'nice-to-have' in the business world anymore. It's a 'must-have.' Purpose-driven organizations will lead the future, and Ranjay Gulati's Deep Purpose is essential reading for anyone who wants to be at the head of the pack. This comprehensive guide breaks down why cultivating purpose isn't just the right thing for businesses to do--it's the smart thing, too." - Carmine Di Sibio, Global Chairman and CEO, EY
"Deep Purpose points to the conversations we must have right now about how to redefine the role of business in society, restore trust, and enhance our license to operate. As Gulati rightly argues, the winning formula is moral leadership and a multistakeholder model with purpose at its core. It entails both leadership and systems transformation. Highly recommended." - Paul Polman, former CEO, Unilever
"Pursuing a purpose as a company means arriving at a clear understanding of what you were put on this planet to do. It helps you steer in the right direction, navigate tradeoffs, and, when connected to a social or personal purpose, it can inspire remarkable performance. Deep Purpose peels back the layers to unveil what it truly takes to cultivate a purpose-driven culture, one that enables both the company and its employees to experience its power and benefit from the growth it can generate." - Corie Barry, CEO, Best Buy
"In this short guide, Harvard Business School's Ranjay Gulati offers plenty of useful advice about how leaders can set a principled course for their businesses." - Financial Times
Where Gulati's book shines is in its emphasis on putting people and the health of the planet first. Doing so isn't naïve, he says, but rather brace and necessary in today's rapidly changing world. - SUCCESS magazine
"Brilliant and thought-provoking as ever, Ranjay Gulati applies scholarly rigor to the important topic of purpose. This book is a must-read for all leaders who wish to embark on or continue a journey toward a vibrant, high-performance business." - Kasper Rorsted, CEO, Adidas
"Many leaders today strive to align purpose with financial success, but only a few succeed. Gulati analyzes the tough challenges that leaders everywhere must address if they are to save the planet while also delivering strong profits. He provides a compelling account of what it means to be purpose-driven--a crucial objective for us as well as other organizations in the social innovation space." - Toshiaki Higashihara, Executive Chairman & CEO, Hitachi, Ltd.
"Leaders often invoke the rhetoric of corporate purpose to elevate their or their company's image. But for the people who work in these companies, the search for purpose is a real and defining part of their professional life. Gulati's book illustrates how the best leaders help employees discover a tangible link between the organization's stated purpose and what they do on the job. It's when people 'come alive' with a sense of purpose in their work that their motivation, energy, and creativity blossom." - Kenneth Frazier, former CEO, Merck
