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Home > Language, Linguistics & Creative Writing > Language: reference and general > Creative writing and creative writing guides > Verbal Judo, Second Edition: The Gentle Art of Persuasion
Verbal Judo, Second Edition: The Gentle Art of Persuasion

Verbal Judo, Second Edition: The Gentle Art of Persuasion


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About the Book


"When you react, the event controls you. When you respond, you're in control."

Verbal Judo is the classic guide to the martial art of the mind and mouth that can help you defuse confrontations and generate cooperation, whether you're talking to a boss, a spouse, or even a teenager. For more than a generation, Dr. George J. Thompson's essential handbook has taught people how to communicate more confidently and persuasively in any situation. Verbal Judo shows you how to listen and speak more effectively, engage others through empathy (the most powerful word in the English language), avoid the most common conversational disasters, and use proven strategies to successfully express your point of view—and take the lead in most disputes.

This updated edition includes a new foreword and a chapter featuring Dr. Thompson's five universal truths of "human interaction":

  1. People feel the need to be respected
  2. People would rather be asked than be told
  3. People have a desire to know why
  4. People prefer to have options over threats
  5. People want to have a second chance

Stop being frustrated and misunderstood. Stop finding yourself on the losing end of an argument. With Verbal Judo you’ll be able to have your say—and say what you mean.



About the Author :
George J. Thompson, Ph.D., is a former English professor and a black belt master of karate. He created and crash-tested verbal judo when he was a police officer on an urban beat. He is now a popular lecturer and lives -in Albuquerque, New Mexico. Jerry B. Jenkins was most recently the co-author of Miracle Mon. The Nolan Ryan Story.


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Product Details
  • ISBN-13: 9780062107701
  • Publisher: HarperCollins Publishers Inc
  • Publisher Imprint: William Morrow Paperbacks
  • Height: 203 mm
  • No of Pages: 224
  • Sub Title: The Gentle Art of Persuasion
  • Width: 135 mm
  • ISBN-10: 0062107704
  • Publisher Date: 02 Jan 2014
  • Binding: Paperback
  • Language: English
  • Spine Width: 13 mm
  • Weight: 224 gr


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