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Home > Business and Economics Books > Business and Management > Management and management techniques > Escape Velocity: Free Your Company's Future from the Pull of the Past
Escape Velocity: Free Your Company's Future from the Pull of the Past

Escape Velocity: Free Your Company's Future from the Pull of the Past


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Escape Velocity: Free Your Company's Future from the Pull of the Past
Free Your Company's Future from the Pull of the Past
Format: Digital (delivered electronically)

About the Book

"Readthis book to learn how to create a company as powerful as Apple."--Guy Kawasaki, former chief evangelist of Apple

InEscape Velocity Geoffrey A. Moore, author of the marketing masterwork Crossingthe Chasm, teaches twenty-first century enterprises how to overcome thepull of the past and reorient their organizations to meet a new era ofcompetition. The world's leading high-tech business strategist, Moore connectsthe dots between bold strategies and effective execution, with an action planthat elucidates the link between senior executives and every other branch of acompany. For readers of Larry Bossidy's Execution, Clay Christensen's Innovator's Solution, and Gary Vaynerchuck'sCrush It!, and for anyone aiming for the pinnacle of business success, EscapeVelocity is an irreplaceable roadmap to the top.



About the Author :
Geoffrey A. Moore is the author of Escape Velocity, Inside the Tornado, and Living on the Fault Line.

Review :

"A pragmatic framework to help mature enterprises escape the pull of their pasts and embrace the new reality of work." - Bill Nuti, CEO, NCR

"Insight and wisdom for every student of business." - George Conrades, Chairman, Akamai

"Moore delivers the practical playbook and tools to help your enterprise change trajectory, increase performance, and break the status quo." - Robert Beauchamp, Chairman and CEO, BMC

"A pragmatic framework to help mature enterprises escape the pull of their pasts and embrace the new reality of work." - John Chen, CEO, Sybase

"Escape Velocity resets the bar for management strategy texts. Think Michael Porter meets Peter Drucker. This book is a game changer." - Rob Tarkoff, EVP, Adobe

"Read this book to learn how to create a company as powerful as Apple. Geoffrey shows that Moore is more: more clear thinking, more alignment with customers, and more go-to-market goodness. If you don't read this, don't blame Geoffrey or me if you crash and burn." - Guy Kawasaki, author and former chief evangelist of Apple

"A pragmatic framework to help mature enterprises escape the pull of their pasts and embrace the new reality of work." - Frank D'Souza, CEO, Cognizant

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Product Details
  • ISBN-13: 9780062040916
  • Publisher: Harper Business
  • Publisher Imprint: Harper Business
  • Language: English
  • Sub Title: Free Your Company's Future from the Pull of the Past
  • ISBN-10: 006204091X
  • Publisher Date: 06 Sep 2011
  • Binding: Digital (delivered electronically)
  • No of Pages: 240

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