What's Mine is Yours: The Rise of Collaborative Consumption: The Rise of Collaborative Consumption

“Amidst a thousand tirades against the excesses and waste of consumer society, What’s Mine Is Yours offers us something genuinely new and invigorating: a way out.” —Steven Johnson, author of The Invention of Air and The Ghost Map A groundbreaking and original book, What’s Mine is Yours articulates for the first time the roots of "collaborative consumption," Rachel Botsman and Roo Roger's timely new coinage for the technology-based peer communities that are transforming the traditional landscape of business, consumerism, and the way we live. Readers captivated by Chris Anderson’s The Long Tail, Van Jones’ The Green Collar Economy or Malcolm Gladwell’s The Tipping Point will be wowed by this landmark contribution to the evolving ecology of commerce and sustainability.

About the Author :
Rachel Botsman writes, consults, and speaks on the power of collaboration and sharing, and on how it can transform the way we live. She received her BFA (with honors) from the University of Oxford and undertook her postgraduate studies at Harvard University. She has consulted with businesses around the world on brand and innovation strategy, and was a former director at the William J. Clinton Foundation. Rachel has lived and worked in the UK, the USA, Asia, and Australia. Roo Rogers is an entrepreneur and the president of Redscout Ventures, a venture company in New York. He has served as the cofounding partner of OZOlab and the former CEO of OZOcar, and his other endeavors include Drive Thru Pictures, UNITY TV, and Wenite. He received his BA from Columbia College, and his Masters in Economic Development from University College London. He lives in New York City.

Review :
"At a moment of general gloom, Rachel Rotsman and Roo Rogers have offered a convincing, charming and in every sense collaborative account of how the new networks that have disrupted our lives are also likely to alter them, and entirely for our good. They offer not just a prescription for parts of our ailing economy, but a new vision of what 'consumerism' can be: not just a form of slavery to objects, but a thing in itself positive, progressive and pleasure-giving." - --Adam Gopnik, author of Paris to the Moon and Through the Children's Gate "Rachel Botsman and Roo Rogers have offered a convincing, charming and in every sense collaborative account of how the new networks that have disrupted our lives are also likely to alter them, and entirely for our good." - --Adam Gopnik, author of Paris to the Moon and Through the Children's Gate "Amidst a thousand tirades against the excesses and waste of consumer society, What's Mine Is Yours offers us something genuinely new and invigorating: a way out. Anyone interested in the emerging economics and culture of collaboration will want to read this profoundly hopeful book." - --Steven Johnson, author of The Invention of Air and The Ghost Map "People are normally trustworthy and generous, and the Internet brings the good out far more than the bad. We're seeing an explosion of modest businesses where people help each other out via the Net, and What's Mine is Yours tells you what's going on, and inspires more of the same." - --Craig Newmark, founder of craigslist "What can the next wave of collaborative marketplaces look like? Botsman and Rogers answer this question in a highly readable and persuasive way. Anyone interested in the business opportunities and social power of collaboration should consider reading this book." - --Tony Hsieh, author of Delivering Happiness and CEO of Zappos.com, Inc. "[T]he authors have laid out the social and economic logic for collaborative consumption with such religious fervour and zeal that one can't help but become converted to this new world order." - --Edwards Magazine Bookclub "The authors give hundreds of examples of how people are finding new ways to share and exchange value...[T]he book is packed with some pretty interesting statistics...If you're unaware of what's happening in the peer-to-peer exchange space, this book will quickly bring you up to speed." - --Emergent by Design "Part cultural critique and part practical guide to the fledgling collaborative consumption market, the book provides a wealth of information for consumers looking to redefine their relationships with both the things they use and the communities they live in." - --Publishers Weekly "Collaborative consumption is an ideal signalling device for an economy based on electronic brands and ever-changing fashions." - --The Economist "The latest buzzword and trend is defining how we do business in the new millennium" - --Vogue Australia "This is an inspiring book about innovating entrepreneurs in an economy where people are seeking ways to connect with each other- through business." - --Delta Sky "[F]ull of impressive examples of entrepreneurs establishing new markets. Ultimately, the authors' optimism is infectious." - --The Australian