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Home > Business and Economics > Business and Management > History of specific companies / corporate history > Fools Rush in: Steve Case, Jerry Levin, and the Unmaking of AOL Time Warner
Fools Rush in: Steve Case, Jerry Levin, and the Unmaking of AOL Time Warner

Fools Rush in: Steve Case, Jerry Levin, and the Unmaking of AOL Time Warner


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About the Book

Every era has its merger; every era has its story. For the New Media age it was an even bigger disaster: the AOL-Time Warner deal. At the time AOL and Time Warner were considered a matchless combination of old media content and new media distribution. But very soon after the deal was announced things started to go bad--and then from bad to worse. Less than four years after the deal was announced, every significant figure in the deal -save the politically astute Richard Parsons--has left the company, along with scores of others. Nearly a $100 billion was written off and a stock that once traded at $100 now trades near $10. What happened? Where did it all go wrong? In this deeply sourced and deftly written book, Nina Munk gives us a window into the minds of two of the oddest men to ever run billion-dollar empires. Steve Case, the boy wonder who built AOL one free floppy disk at a time, was searching for a way out of the New Economy. Meanwhile Jerry Levin, who'd made his reputation as a visionary when he put HBO on satellite distribution, was searching for a monumental deal. These two men, more interested in their place in history than their personal fortunes, each thought they were out-smarting the other.

About the Author :
Nina Munk is a contributing editor at Vanity Fair. A former senior writer for Fortune, her work has appeared in the New York Times Magazine, The New Yorker, and Forbes. Born in Canada, she lives in New York City.

Review :
"Eminently enjoyable...a gossipy, in-depth look at a deal doomed from the start. A-" -- Entertainment Weekly "[A] delightfully scathing account of the AOL/Time Warner merger... " -- Smart Money "Superb... a tour de force that explores the motivations and actions of all the key players." -- Fast Company "Marrying exemplary reporting with lively, lucid writing, Munk makes a devastating case that Levin wrecked the legacy of Henry Luce." -- New York Times Book Review "A gossipy tragicomedy that surely has Time founder Henry Luce making like a DVD in his good methodist grave." -- Wall Street Journal "The best read...a sharp-edged narrative." -- Barron's "The most detailed account yet. . . . a compelling, fast-paced narrative." -- Financial Times "A mesmerizing tale of corporate intrigue." -- Philadelphia Inquirer


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Product Details
  • ISBN-13: 9780061743740
  • Publisher: HarperCollins Publishers Inc
  • Publisher Imprint: Collins
  • Language: English
  • Sub Title: Steve Case, Jerry Levin, and the Unmaking of AOL Time Warner
  • ISBN-10: 0061743747
  • Publisher Date: 13 Oct 2009
  • Binding: Digital (delivered electronically)
  • No of Pages: 368


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Fools Rush in: Steve Case, Jerry Levin, and the Unmaking of AOL Time Warner
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