Buy Consumerism, 4th Ed. Book by David a. Aaker - Bookswagon
close menu
Bookswagon
search
My Account
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
Home > Society and Social Sciences > Society and culture: general > Social and ethical issues > Consumerism > Consumerism, 4th Ed.
Consumerism, 4th Ed.

Consumerism, 4th Ed.


     0     
5
4
3
2
1



Out of Stock


Notify me when this book is in stock
X
About the Book

The new edition of this highly acclaimed anthology continues to provide the most comprehensive, rigorously balanced survey available of modern consumerism. Written by a wide range of experts, the 42 articles -- half of them new to this edition -- cover today's most important consumer and public policy issues: advertising and the disclosure of consumer information, selling practices, anti-trust issues and competition, product safety, liability, and consumer satisfaction. As in previous editions, the articles are arranged according to the steps in the purchase process.
New to this edition are detailed discussions of such current issues as the costs and benefits of government regulation, advertising to children, consumer information systems, and demarketing (encouraging consumers to use less of such products as tobacco and energy). The final section assesses the response of business and industry to consumer pressures.

Table of Contents:

CONTENTS

Preface to the Fourth Edition

I. INTRODUCTION

A Guide to Consumerism

DAVID A. AAKER AND GEORGE S. DAY

II. PERSPECTIVES ON CONSUMERISM

A. Historical Perspectives

1. The Consumer Movement in Historical Perspective

ROBERT O. HERRMANN

2. The Great American Gyp

RALPH NADER

B. Current Perspectives

3. The Consumer's Real Needs

SIDNEY MARGOLIUS

4. Public Policy and the Marketing Practitioner -- Toward Bridging the Gap

STEPHEN A. GREYSER

5. The Theory and Practice of Swedish Consumer Policy

J. K. JOHNSSON

6. Axioms for Societal Marketing

PHILIP KOTLER

7. Consumerism Lives!...and Grows

E. PATRICK MCGUIRE

C. Disadvantaged Consumers

8. The Differing Nature of Consumerism in the Ghetto

ALAN R. ANDREASEN

Discussion Questions

III. THE PREPURCHASE PHASE: CONSUMER INFORMATION

A. Consumer Information Systems

9. The Future for Consumer Information Systems

HANS B. THORELLI

10. A Plan for Consumer Information System Development, Implementation, and Evaluation

DONALD A. DUNN AND MICHAEL L. RAY

11. Developing Corporate Consumer Information Programs

DAVID A. AAKER

B. Information Disclosure Requirements

12. Assessing the Effects of Information Disclosure Requirements

GEORGE S. DAY

13. Consumer Protection: More Information or More Regulation?

WILLIAM H. CUNNINGHAM AND ISABELLA C. M. CUNNINGHAM

14. Affirmative Disclosure of Nutrition Information and Consumers' Food Preferences: A Review

TYZOON T. TYEBJEE

Discussion Questions

IV. THE PREPURCHASE PHASE: ADVERTISING

A. Social Issues in Advertising

15. The Social and Economic Effects of Advertising

DAVID A. AAKER

16. The Cultural and Social Impact of Advertising on American Society

MARY GARDINER JONES

17. Statement before the Federal Trade Commission

DONALD M. KENDALL

B. Advertising and Children

18. Researchers Look at the "Kid Vid" Rule

SCOTT WARD

19. Can and Should the FTC Restrict Advertising to Children?

MICHAEL B. MAZIS

C. Deceptive Advertising

20. Deceptive Advertising

DAVID A. AAKER

21. Recent FTC Actions: Implications for the Advertising Strategist

ROBERT E. WILKES AND JAMES B. WILCOX

Discussion Questions

V. THE PURCHASE PHASE

A. Selling Practices

22. Caveat Emptor

WARREN O. MAGNUSON AND JEAN CARPER

B. Social Dimensions: Ecology

23. Ecological Marketing: Will the Normative Model Become Descriptive?

KARL E. HENION II

24. A New Milk Jug

THOMAS C. KINNEAR

C. Social Dimensions: Demarketing

25. The Energy Crisis and Consumer Conservation: Current Research and Action Programs

R. BRUCE HUTTON

26. Swedish Tobacco Controls -- Precedent Setting "Negative Marketing" Approach

GRAHAM T. T. MOLITOR

D. Constraints on Choice: Antitrust Issues

27. Advertising and Competition

DAVID A. AAKER

28. The Cereal Companies: Monopolists or Super Marketers?

PAUL N. BLOOM

Discussion Questions

VI. THE POSTPURCHASE PHASE

A. Warranties and Service

29. New Legislation and the Prospects for Real Warranty Reform

LAURENCE P. FELDMAN

B. Safety and Liability

30. The Mindless Pursuit of Safety

WALTER GUZZARDI, JR.

31. The Devils in the Product Liability Laws

BUSINESS WEEK

32. A Marketing Manager's Primer on Products Liability

WILLIAM L. TROMBETTA

C. Consumer Satisfaction

33. Are Consumers Satisfied?

GEORGE S. DAY

Discussion Questions

VII. RESPONDING TO CONSUMERISM

A. Business Responses

34. Industrywide Responses to Consumerism Pressure

GEORGE S. DAY AND DAVID A. AAKER

35. Perceptual Differences in Market Transactions: A Source of Consumer Frustration

RONALD J. DORNOFF AND CLINT B. TANKERSLEY

36. Business and Society Review Corporate Responsibility Awards

BUSINESS AND SOCIETY REVIEW

37. The Courage to Work Together

C. R. SITTER

B. Governmental Regulation

38. Regulation: Asking the Right Questions

PETER H. SCHUCK

39. Some Difficulties in Measuring the Costs and Benefits of Regulation

RICHARD B. ROSS

40. Measuring the Cost of Regulation

R. LEE BRUMMET

41. Crying Wolf

JOAN CLAYBROOK

Discussion Questions

Index

About the Author :
David A. Aaker is the Vice-Chairman of Prophet, Professor Emeritus of Marketing Strategy at the Haas School of Business, University of California at Berkeley, Advisor to Dentsu, Inc., and a recognized authority on brands and brand management. The winner of the Paul D. Converse Award for outstanding contributions to the development of the science of marketing and the Vijay Mahajan Award for Career Contributions to Marketing Strategy, he has published more than ninety articles and eleven books, including Strategic Market Management, Managing Brand Equity, Building Strong Brands, and Brand Leadership (coauthored with Eric Joachimsthaler).

Review :
Journal of Business Education ...comprehensive and clear...invaluable to the person who wishes to get an overview of the subject...a well-balanced fare for the person who wants...a complete and a total unbiased understanding of consumption. Journal of Marketing Although a number of consumerism or social marketing books have been published in the last few years, this collection...justifiably continues to be one of the most widely used sources in the field...Logically organized, timely, and...thought-provoking.... Journal of Consumer Affairs ...presents enough material to serve as a major text for a college course...deals with the problem areas from more than one point of view....avoids the moralistic or 'side of the angels' tone that pervades so much of the consumer literature. It has a further advantage in that the readings encourage students to openly take issue with each other on some of the problems...


Best Sellers


Product Details
  • ISBN-13: 9780029001509
  • Publisher: Simon & Schuster
  • Publisher Imprint: The Free Press
  • Height: 229 mm
  • No of Pages: 512
  • Spine Width: 30 mm
  • Width: 152 mm
  • ISBN-10: 0029001501
  • Publisher Date: 01 Feb 1982
  • Binding: Paperback
  • Language: English
  • Returnable: Y
  • Weight: 780 gr


Similar Products

Add Photo
Add Photo

Customer Reviews

REVIEWS      0     
Click Here To Be The First to Review this Product
Consumerism, 4th Ed.
Simon & Schuster -
Consumerism, 4th Ed.
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

Consumerism, 4th Ed.

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


    By submitting any content to Bookswagon, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept


    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!
    Your IP: 216.73.216.150 IN