The Complete Idiot's Guide® to Business Statistics - Bookswagon
close menu
Bookswagon
search
My Account
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
Home > Business and Economics > Business and Management > Business mathematics and systems > The Complete Idiot's Guide® to Business Statistics
The Complete Idiot's Guide® to Business Statistics

The Complete Idiot's Guide® to Business Statistics


     0     
5
4
3
2
1



Out of Stock


Notify me when this book is in stock
X
About the Book

Business and marketing professionals have to answer tough questions. "How much do 20-to-29-year-olds in New York spend in restaurants?" "What's the potential market for a $1,200 stereo system?" "Where can I find customers for a home manicure service?" Statistics can be intimidating. How do you use data to determine the direction of your group or product? What are nominal and ordinal variables anyway? In The Complete Idiot's GuideA (R) to Business Statistics, Dr. Sunny Baker gives readers a step-by-step guide to choosing, using, and interpreting statistical analyses for business. The author approaches statistical evaluations as concepts, focusing on the data business people need to interpret and put together, and not on the arithmetic, symbols, and calculations alone. Covering tendency, variables and distributions, this title shows how to use this data for business including sampling, generalizations, analyzing data, and correlation theories. Using real business scenarios as example, The Complete Idiot's GuideA (R) to Business Statistics becomes a handbook for real-life business and marketing professionals.

Table of Contents:
I. CHARTING YOUR FUTURE. 1. Statistics and Business Go Hand in Hand. The Origin of Statistics. Some Real-World Business Examples of Statistics. Introducing the Branches of Statistics. The Relationship Between Probability and Statistics. 2. Understanding and Organizing Business Data. Understanding Observations. Organizing Observations into a Datafile. Exploring the Four Basic Data Types. Understanding the Limitations of Your Data Choices. Start Making Decisions by Creating Datafiles. 3. Visualizing Profit and Performance. Turning Raw Data into Information. Examining Relationships with Scatterplots. Understanding the Types of Variables. Common Questions About Research Data. 4. Predicting Profits with Measures of-Central Tendency. The Meaning of the Mean. The Mode-Not an Operation, but a Count. The Median-In the Middle of Everything. When to Use a Measure of Central Tendency. 5. Improving Quality with Measures of Dispersion. Getting Started with Dispersion Measures. Recognizing the Variance. Introducing the All-Important Standard Deviation. 6. Solving Problems with Curves and z-Scores. Introducing the Bell-Shaped Curve. Measuring the Standard Normal Distribution. Estimating the Number of Units That Are Substandard. Predicting Percentages with z-Scores. Skewed Curves and the Relation to a Standard Distribution. II. FACING PROBABILITY AND FORECASTING. 7. Playing the Probability Game. Introducing the Classic Theory of Probability. Sampling with Replacement. Dependent Events and Probability. Exploring Normal Curves and the Binomial Scale. 8. Forecasting Your Business Results. Introducing the Components of Time Series Data. Working with Precalculated Business Data. 9. Making Decisions That Count. Understanding the Key Decisions. Charting a Decision Tree. Learning by Example. Devising Strategies for Decision Making. III. USING BUSINESS RESEARCH AND INFERENCE. 10. Using Research in Your Business. Deciding When to Use Research. Developing a Basic Research Methodology. Identifying Appropriate Research Projects. Understanding the Levels of Research. 11. Eliminating the Bias in Your Research. The Infinite Population in Applied Statistics. The Importance of Random Sampling. Choosing the Appropriate Sampling Methods. How Big Should the Sample Be? 12. Being Confident About Your Sample. Conducting Bernoulli Trials. What About Interval and Ratio Samples? Determining a Confidence Interval. It Won't Work with Small Samples. 13. Testing Your Hypothesis. Using the Normal Distribution to Answer Questions. Stating Hypotheses to Test Assumptions. Using a Five-Step Procedure for Testing a Hypothesis. Testing a Hypothesis. 14. Learning from Contingency Tables. How to Create a Contingency Table. A Real Example of How It Works. Using Chi Square for Other Expected Frequencies. Try Using a Contingency Table On Your Own. IV. SEEING THE INDUSTRY RELATIONSHIPS. 15. Recognizing the Relationships of Business Variables. Starting with Correlation of Business Variables. Revealing Hidden Relationships with the Correlation Coefficient. Going Beyond Correlation to Prediction. Predicting Business Values. What Happens When You Have More Variables? 16. Estimating the Probability of Success-with the t- Test. Understanding the Student's t Distribution. Using t to Test a Mean. Comparing Two Population Means Using t. 17. Are These Customers the Same or Different? Testing the Mean, Standard Deviation Known. Working with Proportions and the z Distribution. Testing Two Population Proportions. 18. Getting Results from ANOVA. Introducing the F distribution. Considering Two-Way Analysis of Variance. V. GOING ON FROM HERE. 19. Interpreting Business Data Correctly. Beware of Nonrandom Nonsamples. Beware the Ploys of Advertisers. Use the Correct Scale. Correlation Needs Matched Pairs. Beware of Significant but Unimportant Findings. Beware of Data Mining Without Hypotheses. Avoid Extrapolation That Goes Beyond Observed Ranges. Avoid Basic Mistakes That Affect Business Results. From Inferences to Your Future. 20. Using Statistics Programs for Your Company. Using Software That Simplifies the Details. What Can Statistics Programs Do? The Types of Statistical Programs. How Do You Choose? Things Statistics Software Can't Do. Go Get Yourself Some! 21. Advancing Your Business with Statistics. More Statistical Functions to Learn. Where Can You Learn More? You're Ready to Compute! APPENDIXES. Appendix A. Answer Key. Appendix B. Statistics Formulas. Appendix C. Sample Statistical Tables. Appendix D. A Glossary of Statistical Terms. Index

About the Author :
Sunny Baker, Ph.D. teaches graduate-level research and statistics courses along with information technology for the University of Redlands. She has also taught at the University of Southern California and San Jose State University. A former general manager at Microsoft and director of marketing at Intel, Sunny has authored or co-authored more than 20 books including the best-selling The Complete Idiot's Guide to Project Management.


Best Sellers


Product Details
  • ISBN-13: 9780028639871
  • Publisher: Dorling Kindersley Ltd
  • Publisher Imprint: Alpha
  • Height: 232 mm
  • No of Pages: 336
  • Width: 187 mm
  • ISBN-10: 0028639871
  • Publisher Date: 22 Feb 2002
  • Binding: Paperback
  • Language: English
  • Weight: 1000 gr


Similar Products

Add Photo
Add Photo

Customer Reviews

REVIEWS      0     
Click Here To Be The First to Review this Product
The Complete Idiot's Guide® to Business Statistics
Dorling Kindersley Ltd -
The Complete Idiot's Guide® to Business Statistics
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

The Complete Idiot's Guide® to Business Statistics

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


    By submitting any content to Bookswagon, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept


    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!
    Hello, User