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Alvin J. Silk
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1.
The Influence of Advertising's Affective Qualities on Consumer Response
By:
Alvin J Silk
,
Terry G Vavra
Publisher:
Legare Street Press
No Review Yet
AED74
Binding:
Paperback
Release:
27 Oct 2022
Language:
English
International Edition
Ships within
14-16 Days
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2.
Recall, Recognition, and the Measurement of Memory for Print Advertisements
By:
Alvin J Silk
,
Richard P Bagozzi
Publisher:
Legare Street Press
No Review Yet
AED127
Binding:
Hardback
Release:
27 Oct 2022
Language:
English
International Edition
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14-16 Days
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3.
Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Research
By:
Alvin J Silk
Publisher:
Legare Street Press
No Review Yet
AED69
Binding:
Paperback
Release:
27 Oct 2022
Language:
English
International Edition
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14-16 Days
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4.
Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Research
By:
Alvin J Silk
Publisher:
Legare Street Press
No Review Yet
AED122
Binding:
Hardback
Release:
27 Oct 2022
Language:
English
International Edition
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14-16 Days
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5.
The Influence of Advertising's Affective Qualities on Consumer Response
By:
Alvin J Silk
,
Terry G Vavra
Publisher:
Legare Street Press
No Review Yet
AED127
Binding:
Hardback
Release:
27 Oct 2022
Language:
English
International Edition
Ships within
14-16 Days
Explain..
6.
Recall, Recognition, and the Measurement of Memory for Print Advertisements
By:
Alvin J Silk
,
Richard P Bagozzi
Publisher:
Legare Street Press
No Review Yet
AED73
Binding:
Paperback
Release:
27 Oct 2022
Language:
English
International Edition
Ships within
14-16 Days
Explain..
7.
What Is Marketing?
By:
Harvard Business Review
,
Alvin J. Silk
Publisher:
Harvard Business Review Press
No Review Yet
AED206
Binding:
Hardback
Release:
01 Oct 2006
Language:
English
International Edition
Ships within
12-14 Days
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8.
What Is Marketing?
By:
Harvard Business Review
,
Alvin J. Silk
Publisher:
Harvard Business Review Press
No Review Yet
AED60
Binding:
Paperback
Release:
01 Oct 2006
Language:
English
Out of Stock
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9.
Effect of Advertisement Size on the Relationship Between Product Usage and Advertising Exposure (Classic Reprint)
By:
Alvin J. Silk
Publisher:
Forgotten Books
No Review Yet
AED36
Binding:
Paperback
Release:
27 Nov 2018
Language:
English
Out of Stock
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10.
Test-Retest Correlations and the Reliability of Copy Testing (Classic Reprint)
By:
Alvin J. Silk
Publisher:
Forgotten Books
No Review Yet
AED42
Binding:
Paperback
Release:
14 Jan 2019
Language:
English
Out of Stock
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11.
On the Reliability and Predictive Validity of Purchase Intention Measures
By:
Alvin J Silk
,
Manohar U Kalwani
Publisher:
BiblioBazaar, LLC
No Review Yet
AED76
Binding:
Paperback
Release:
08 Sep 2011
Language:
English
Out of Stock
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12.
Measuring Influence in Organizational Purchase Decisions
By:
Alvin J Silk
,
Manohar U Kalwani
Publisher:
Palala Press
No Review Yet
AED47
Binding:
Paperback
Release:
03 Mar 2018
Language:
English
Out of Stock
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13.
A Multiple-Product Sales Force Allocation Model
By:
Alvin J Silk
,
David Bruce Montgomery
,
Carlos E Zaragoza
Publisher:
BiblioBazaar, LLC
No Review Yet
AED80
Binding:
Paperback
Release:
06 Sep 2011
Language:
English
Out of Stock
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14.
Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Research - Primary Source Edition
By:
Alvin J Silk
Publisher:
Nabu Press
No Review Yet
AED67
Binding:
Paperback
Release:
05 Jan 2014
Language:
English
Out of Stock
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15.
Behavioural and Management Science in Marketing
By:
Alvin J. Silk
,
Harry L. Davis
Publisher:
John Wiley and Sons Ltd
No Review Yet
AED268
Binding:
Hardback
Release:
01 Jan 1978
Out of Stock
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16.
A Multiple-product Sales Force Allocation Model
By:
Alvin J Silk
,
David Bruce Montgomery
,
Carlos E Zaragoza
Publisher:
Palala Press
No Review Yet
AED62
Binding:
Hardback
Release:
11 Sep 2015
Language:
English
Out of Stock
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17.
Small Group Theory and Marketing Research
By:
Alvin J Silk
,
Harry L Davis
Publisher:
Palala Press
No Review Yet
AED68
Binding:
Paperback
Release:
19 Feb 2018
Language:
English
Out of Stock
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18.
Conflict Policy and Advertising Agency-Client Relations
By:
Alvin J. Silk
Publisher:
now publishers Inc
No Review Yet
AED212
Binding:
Paperback
Release:
10 Dec 2012
Language:
English
Out of Stock
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19.
Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Research (Classic Reprint)
By:
Alvin J. Silk
Publisher:
Forgotten Books
No Review Yet
AED36
Binding:
Paperback
Release:
24 Apr 2018
Language:
English
Out of Stock
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20.
A Note on Testing for Constant Reliability in Repeated Measurement Studies (Classic Reprint)
By:
Alvin J Silk
Publisher:
Forgotten Books
No Review Yet
AED36
Binding:
Paperback
Release:
05 May 2018
Language:
English
Out of Stock
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