Creating Breakthrough Products
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Creating Breakthrough Products: Innovation from Product Planning to Program Approval

Creating Breakthrough Products: Innovation from Product Planning to Program Approval

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About the Book

Creating Breakthrough Products identifies key factors associated with successful innovation, and presents an insightful and comprehensive approach to building products and services that redefine markets -- or create new ones. Learn to identify Product Opportunity Gaps that can lead to enormous success; control and navigate the "Fuzzy Front End" of the product development process; and leverage contributions from diverse product teams -- while staying relentlessly focused on your customer's values and lifestyles.

Table of Contents:
1. What Drives New Product Development. Redefining the Bottom Line. Identifying Product Opportunities: The SET Factors. POG and SET Factor Case Studies. 2. Moving to the Upper Right. Integrating Style and Technology. Style vs. Technology: A Brief History of the Evolution of Style and Technology in the 19th and 20th Centuries. Middle Class and the Height of Mass Marketing. Positioning Map: Style vs. Technology. Positioning Map of Starbucks. Knockoffs and Rip-offs. Revolutionary vs. Evolutionary Product Development. 3. The Upper Right: The Value Quadrant. The Sheer Cliff of Value-The Third Dimension. Value Opportunities Value Opportunity Charts and Analysis. The Time and Place for Value Opportunities. The Upper Right for Industrial Products. 4. The Core of a Successful Brand Strategy: Breakthrough Products and Services. Brand Strategy and Product Strategy. Corporate Commitment to Product and Brand. Corporate Values and Customer Values. Managing Product Brand. Starting from Scratch: Iomega. Maintaining an Established Identity: Harley. Brand and the Value Opportunities. 5. A Comprehensive Approach to User-Centered, Integrated New Product Development. Clarifying the Fuzzy Front End of New Product Development. User-Centered iNPD Process. Resource Allocation. 6. Integrating Disciplines and Managing Diverse Teams. User-Centered iNPD Facilitates Customer Value. Understanding Perceptual Gaps. Team Functionality. Part Differentiation Matrix. Issues in Team Management: Team Empowerment. iNPD Team Integration Effectiveness. 7. Understanding the User's Needs, Wants, and Desires. Overview: Usability and Desirability. An Integrated Approach to a User-Driven Process. Scenario Development (Part I). New Product Ethnography. Lifestyle Reference. Ergonomics: Interaction, Task Analysis, and Anthropometrics. Scenario Development (Part II). Broadening the Focus. Product Definition. Visualizing Ideas and Concepts Early and Often. Research Acknowledgements. 8. Case Studies: The Power of the Upper Right. Overview of Case Studies. 9. Automotive Design: Product Differentiation through User-Centered iNPD. The Dynamic SET Factors of the Auto Industry. The Design Process and Complexities. Breaking Down the Process. Positioning: Product Differentiation. The Retro Craze. A Case Study of iNPD at Carnegie Mellon University. Implications of User-Centered iNPD on the Auto Industry. Research Acknowledgments. Epilogue. Future Trends. Have Faith in the Leap. References. Index.


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Product Details
  • ISBN-13: 9780139696947
  • Publisher: Pearson Education (US)
  • Publisher Imprint: Financial TImes Prentice Hall
  • Height: 185 mm
  • No of Pages: 336
  • Sub Title: Innovation from Product Planning to Program Approval
  • Width: 241 mm
  • ISBN-10: 0139696946
  • Publisher Date: 31 Oct 2001
  • Binding: Hardback
  • Language: English
  • Spine Width: 30 mm
  • Weight: 812 gr


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Creating Breakthrough Products: Innovation from Product Planning to Program Approval
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