About the Book
In the 21st century, the tourism industry is facing a new challenge—an urgent need to adapt to a world dominated by connectivity and digital strides. The shift brought about by advancing technology not only alters the face of cultural exploration but also compels us to confront the profound implications of this transformative era. From the immersive realms of augmented reality to the untapped potential of big data analytics, technology doesn't merely enhance visitor experiences; it emerges as a formidable force for preserving and sharing the diverse heritage of cultures worldwide. The crux of this profound transformation lies at the heart of our exploration—the intersection of technology and cultural tourism, unraveling its multifaceted impacts on accessibility, authenticity, sustainability, and ethics. It is in the understanding and resolution of these intricacies that the compelling insights of Technological Innovation in Global Cultural Tourism come to light. As scholars venture into the uncharted territory where technology and cultural tourism converge, the book emerges as an indispensable guide, promising to reveal the complexities of this evolving landscape. The intersection of technological innovation and cultural tourism serves as the central theme, inviting readers to grapple with the potential to revolutionize exploration and redefine the very essence of how we connect with cultural heritage. Within these pages, theoretical frameworks and empirical research findings unfold, providing professionals with the critical tools to navigate this revolutionary terrain. Real-world case studies peel back layers, revealing successful technology implementations that have not only enhanced visitor experiences but have also breathed new life into preservation efforts and community engagement. For academics, industry professionals, and decision-makers, this book not only unveils the intricacies of technology's role in cultural tourism but also anticipates emerging technologies poised to further revolutionize travel experiences. It beckons the reader to grapple with questions of sustainability, authenticity, and ethics, offering a resource for navigating the evolving landscape. As Technological Innovation in Global Cultural Tourism takes its place as a cornerstone in the discourse, it equips its audience with the knowledge and insights necessary to make informed decisions that drive growth, innovation, and sustainable development within their organizations. The challenges are formidable, but within them lie opportunities to shape a future where technology harmoniously intertwines with the preservation and celebration of our global cultural heritage.
About the Author :
Ahmad Albattat is an Associate Professor and Program Leader in School of Global Hospitality and Tourism, Asia Pacific University of Technology and Innovation, Kuala Lumpur, Malaysia. He is a Visiting Professor and External Examiner in Medan Academy of Tourism (Akpar Medan). He is a Doctoral Supervisor in European Global Institute of Innovation & Technology, Malta, and Rushford Business School, Switzerland. He received PhD in Hospitality Management “Disaster and Emergency Planning and Preparedness” from University Sains Malaysia (USM), Malaysia. He worked as an Associate Professor in Graduate School of Management, Post Graduate Centre, Management and Science University, Shah Alam, Selangor, Malaysia. Assistant Professor, Ammon Applied University College, Amman, Jordan. Senior Lecturer and Research Coordinator in School of Hospitality & Creative Arts, Management and Science University, Shah Alam, Selangor, Malaysia, and Researcher at Sustainable Tourism Research Cluster (STRC), Pulau Pinang, Malaysia. He was working for the Jordanian hospitality industry for 17 years. His teaching and consultancy fields include hospitality management, events management, research methodology, strategic management and final research projects. His research areas include hospitality management, hotel, tourism, events, emergency planning, disaster management, sustainable development goals and human resource. He is an active member of several Scientific and Editorial Board of International journals, reviewer, author and editor for book projects with Emeralds, Routledge, and IGI Global. His latest works have been published in the refereed international journals, conference proceedings, books and book chapters.
