Modern Research Design Made Simple: Master the Core Principles of Quantitative, Qualitative, and Mixed Methods for Practical Impact

Struggling to design your research? Feeling overwhelmed by complex theories, endless jargon, and unclear methods? You're not alone. Many students, academics, and professionals fail in their projects-not because they lack intelligence, but because they lack clarity in research design. That's where Modern Research Design Made Simple comes in. Written by Dr. Atolani Duyilemi, a seasoned academic and lecturer at Olabisi Onabanjo University, this book takes the mystery out of research. Whether you're writing a dissertation, publishing an article, or conducting field studies, this guide will help you design research that is valid, reliable, ethical, and impactful. Inside, you'll discover: ✅ The essential language of research-hypotheses, variables, sampling, and frameworks simplified. ✅ How to avoid common pitfalls like poor sampling, weak instruments, and misaligned methods. ✅ Step-by-step guidance on quantitative, qualitative, and mixed-methods designs. ✅ Practical insights into data analysis using SPSS, R, and NVivo. ✅ How to craft a compelling research proposal and publish your findings. ✅ The future of research-AI, big data, and digital-driven methods explained. What makes this book different? It bridges theory with practice, ensuring you don't just learn what research design is-but how to apply it to your own project. If you liked titles such as: Research Design by John W. Creswell The Craft of Research by Wayne Booth Qualitative Inquiry and Research Design by Creswell & Poth Doing Your Research Project by Judith Bell The Research Methods Knowledge Base by William Trochim ...then you will love Modern Research Design Made Simple-a fresh, accessible, and modern guide designed for today's scholar-practitioner. Whether you're a student, educator, or professional researcher, this book will give you the confidence, clarity, and tools to succeed in your academic or professional journey. Don't let confusion ruin your research. Grab your copy of Modern Research Design Made Simple today and take the first step toward producing work that matters! About the Author Dr. Atolani Duyilemi holds a Ph.D. in Exercise Physiology and is a dedicated lecturer at Olabisi Onabanjo University, Nigeria. With years of experience teaching and mentoring students in the areas of research design, scientific writing, and health sciences, she combines academic rigor with a practical, accessible approach to scholarship. Her research interests cut across exercise physiology, health promotion, and applied research methods, with a passion for helping emerging scholars and practitioners design studies that are not only methodologically sound but also impactful in solving real-world problems. Beyond academia, Dr. Duyilemi is an advocate for evidence-based practice, believing that well-designed research has the power to transform communities, improve professional practice, and inspire innovation across disciplines. She has published in peer-reviewed journals, presented at academic conferences, and guided numerous students through their research journeys. When she is not teaching or writing, she enjoys mentoring young researchers, speaking at academic forums, and contributing to global conversations on the future of research design in a rapidly changing world. Her mission is simple: to empower the next generation of researchers with the clarity, confidence, and skills needed to thrive in academia and beyond. Connect with Dr. T at duyilemi.atolani@oouagoiwoye.edu.ng Scroll up now and get your copy of this book!