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Impatto del Programma Di Collegamento Commercianti-Acquirenti Sulle Vendite Di Prodotti

Impatto del Programma Di Collegamento Commercianti-Acquirenti Sulle Vendite Di Prodotti


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About the Book

Questo studio "Impact of Radio Benue's Trader-Buyer Connection Programme on the sales of products and services in Makurdi, Nigeria" è stato progettato per valutare l'impatto del programma Trader-Buyer Connection di Radio Benue sulle vendite di prodotti e servizi nella metropoli di Makurdi. La ricerca ha utilizzato il metodo del sondaggio per raccogliere i dati dagli intervistati nella metropoli di Makurdi. A sostegno della ricerca è stata utilizzata la teoria della diffusione delle innovazioni. I principali risultati hanno rivelato che i commercianti e gli acquirenti conoscono molto bene il programma Trader-Buyer Connection e ne hanno sentito parlare attraverso la radio. Lo studio ha anche rilevato che i commercianti e gli acquirenti ascoltano la maggior parte degli episodi del programma e vi partecipano regolarmente. Il ricercatore ha inoltre rilevato che l'impatto positivo del programma Trader-Buyer Connection sulle vendite e sulla clientela è minimo. Lo studio ha infine rivelato che il principale punto di forza del programma Trader-Buyer Connection è il sostegno alle imprese locali, mentre il principale punto di debolezza è la promozione inadeguata e, in generale, i commercianti e gli acquirenti non sono soddisfatti del programma. Lo studio raccomanda a Radio Benue di sviluppare un piano di marketing completo per aumentare la visibilità del programma.


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Product Details
  • ISBN-13: 9786203559422
  • Publisher: International Book Market Service Ltd
  • Publisher Imprint: International Book Market Service Ltd
  • Height: 229 mm
  • No of Pages: 64
  • Returnable: N
  • Weight: 159 gr
  • ISBN-10: 6203559423
  • Publisher Date: 18 Dec 2024
  • Binding: Paperback
  • Language: Italian
  • Returnable: N
  • Spine Width: 4 mm
  • Width: 152 mm


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