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Ist Virtual Reality (VR) das nächste Marketinginstrument für Reiseziele?

Ist Virtual Reality (VR) das nächste Marketinginstrument für Reiseziele?


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About the Book

Dieses Buch dient der Bewertung der Wirksamkeit von virtuellen Rundgängen als Marketinginstrument zur Förderung des Inlandstourismus in Malaysia. Das Image eines Reiseziels hat sich als wirksames Marketinginstrument zur Förderung aller Arten von Reisezielen erwiesen. Allerdings stellen Reisezielvermarkter häufig fest, dass das Image eines Reiseziels Internetnutzern während der Informationssuche keine synchronen Informationen liefert und Touristen sich bei ihrer Kaufentscheidung eher auf die Erfahrungen anderer Touristen verlassen. Darüber hinaus können Vermarkter aufgrund der Besonderheiten von Tourismusprodukten keine Produktproben anbieten, um die Reiseangst potenzieller Kunden zu verringern. Die neue Technologie der virtuellen Realität ermöglicht es potenziellen Touristen, eine ähnliche Umgebung wie am Reiseziel zu erleben. Destination-Vermarkter in Industrieländern nutzen diese Technologie bereits, um ihre Destination-Marketing-Pläne weiter zu verbessern. Daher wird diese Studie durchgeführt, um die Wirksamkeit dieser Technologie für malaysische Touristen zu untersuchen.


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Product Details
  • ISBN-13: 9786200745033
  • Publisher: Verlag Unser Wissen
  • Publisher Imprint: Verlag Unser Wissen
  • Height: 229 mm
  • No of Pages: 68
  • Returnable: N
  • Weight: 154 gr
  • ISBN-10: 620074503X
  • Publisher Date: 27 Jul 2025
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 4 mm
  • Width: 152 mm


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